Sears Holdings Corporation Brings Personalized and Convenient Shopping to Life With ShopYourWay

Sears Holdings Corporation today announced the unification of its industry-leading, multi-channel services under, ShopYourWay, which transforms the shopping experience and gives customers just that - the ability to "shop their way." Both Sears and Kmart customers can now conveniently experience these innovative and best-in-class, multi-channel purchase opportunities in stores and online. As more and more new multi-channel capabilities are made available, the ShopYourWay banner will help identify the many choices for Sears and Kmart customers.

ShopYourWay provides the best of what Sears and Kmart offer - great prices everyday and one of the largest assortment of brands, products and services of any store online or offline through Sears.com and Kmart.com, Sears2go, Web to Store, Store to Web, 1-800-4-MY-HOME and in-store visits. Its expanded selection of jewelry, apparel, electronics, tool, shoes and power lawn & garden equipment are now always available on Sears.com or Kmart.com.

"ShopYourWay revolves around the lives of our customers," said Richard Gerstein, Sears Holdings Corporation's senior vice president, marketing. "By letting their schedules determine the way they shop, our customers can take advantage of making purchases in-store, online, over the phone and with mobile capabilities. ShopYourWay empowers our customers to manage their lives by providing them with unique services, expanded selections and the best prices."

"Our customers tell us they appreciate the unparalleled choice we give them in products and ways to buy," said Jim Barr, Sears Holdings Corporation's, president, online. "Our Web initiatives are designed to help Sears and Kmart shoppers find whatever they want, wherever and whenever they want it."

Sears Holdings Corporation's online platform has become such a powerful resource that it was recently named by e-tailing group, Inc. as the top Web site in their 'e-commerce gauge' survey. Sears.com soared to number one in their survey of online users with a total score of 88.25 out of 100, up 21 percent from last year, the largest increase of any online retailer.

Sears Holdings Corporation ensures that even in today's tough economic environment Americans can still afford to shop - and enjoy the experience guilt-free 24/7. ShopYourWay includes:

  -- Sears.com and Kmart.com: Access to a wide selection of exclusive
     brands, such as Kenmore, Craftsman and DieHard, as well as well-known
     apparel labels like Lands' End, Jaclyn Smith and Joe Boxer. Now,
     online shoppers can also search through an even broader selection of
     entertainment, accessories and licensed merchandise, including over
     300,000 books on Kmart.com and over 100,000 different tools on
     Sears.com.

     Sears.com is the only online channel that enables customers to shop
     and compare the top eight appliance brands making it the number one
     online destination for appliance research.

  -- Sears Web to Store: Lets customers buy online and pick up from their
     choice of local stores, saving shipping charges and in many cases, the
     product is available for pick up the same day. With thousands of
     locations, a vast majority of Americans can find a store within just a
     few minutes of their home.

     Web to Store provides multiple options for pick up - including in-
     store, curbside and third-party pickup options - all with the Ready in
     Five guarantee. Most Sears' locations also allow customers the option
     of curbside pick up from designated parking spaces, and
     third-party pick-up enables customers to have a friend or family
     member pick up the item in their place.

     Customers even have an option to receive a text message when their
     item is ready for pick up. Finally, with Sears' Ready in Five
     guarantee, customers are guaranteed to have their order within minutes
     of arriving at the store by scanning a barcode or their credit card
     upon arrival.

  -- Sears Store to Web: If a customer is in-store and unable to find an
     item, size or color they are seeking, they can go onto convenient
     Web kiosks to find an expanded assortment on Sears.com with more than
     three million products. If ordered from the store, any standard item
     that can be shipped will be for free within the continental U.S.

  -- Sears2Go: Mobile commerce Web site that enables customers to find
     and buy select Sears.com merchandise from their mobile phone 24/7.
     Sears2Go is the first on-the-go technology offered by a U.S. retailer.

     Sears Holdings Corporation has heard from many satisfied customers who
     are pleased with the convenience of an integrated, multi-channel
     shopping experience. One customer discovered this first-hand when a
     power outage left him at home in the dark. Yet even though he was
     without electricity, with Sears2go, he was able to purchase a
     generator from his mobile phone and re-store power.

  -- 1-800-4-MY-HOME: Customers can call Sears Home Services toll-free
     number for home repairs, installation, delivery and more. With over 14
     million in-home service calls performed per year, Sears Holdings
     Corporation is integrated in the lives of its customers. In addition to
     the convenience that at home service offers, Sears Service Network
     offers trusted, reliable expertise for all purchases. Sears customers
     can have the peace of mind that service does not end once a purchase
     is paid for. This helps keep the focus on creating a better life for
     American families.

In addition, Sears and Kmart also offer their customers with flexible financing options, including price match policy and access to credit and layaway options. Sears and Kmart customers can also take advantage of free shipping and e-gift cards.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at www.searsholdings.com.

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SOURCE: Sears Holdings Corporation

CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984, regina.pelz-westergaard@eurorscg.com, for Sears Holdings
Corporation; or Tom Aiello of Sears Holdings, +1-847-286-7387,
taiell1@searshc.com

Web Site: http://www.searsholdings.com/