Sears and Kmart Designers Team Up at the Fifth Annual Design on a Dime Benefit

Kmart and Sears will partner with Housing Works Thrift Shops to present the fifth annual Design on a Dime benefit event on May 7-9 in New York City. Both Kmart and Sears will showcase four stylized vignettes with designs from their forthcoming fall 2009 home collections. The exclusive previews will celebrate the creative work of Jaclyn Smith, Ty Pennington, an impressive team of top designers from the Sears Holdings Home Design office, and a new collection from Country Living Magazine. More than 200 designers collaborate each season to bring the best trends and inspirations in both home and apparel to customers who shop Sears and Kmart.

TV design star Ty Pennington will offer attendees a hands-on, sneak peek at Ty Pennington Style, bringing customers up-close and personal to forthcoming trends for fall 2009. His space will feature the hottest colors, palettes, techniques and styles for the season. In addition, Pennington will show how easy and affordable it is to incorporate the latest trends in your home.

Guests will also learn how to get that Hollywood Glam look for less with Jaclyn Smith as she personally unveils her latest designs. The Jaclyn Smith Home Collection - sold exclusively at Kmart - was launched last fall and will now offer both Today and Traditions signature styles. "In developing the expanded Jaclyn Smith line, it was important to me that customers be empowered to create an entire living space from my home collection - whether it be a dining area, a bedroom and adjoining bath, or a beautiful outdoor getaway," said actress Jaclyn Smith. "The Design on a Dime extravaganza provides an opportunity to see how beautifully it can all come together with a forward look at fall."

Kmart's and Sears' third contribution to the event will be the unveiling of The Country Living Collection. Sarah Gray Miller, Country Living magazine's editor-in-chief, will make a guest appearance to debut the collection, which reflects the new look of the magazine and its wide interpretation of country style. This newest line of home fashions will roll out nationwide late summer at Sears and Kmart locations across the country.

"In offering a preview of our fall inspirations, we get to extend what's normally an insider privilege to the public at large. We love that approachability, inherent to the event, and the way it's married to beautiful design," said Theresa Strickland, Chief Home Design Officer for Sears Holdings. "We're thrilled to showcase our designers' abilities among such notable industry talent, and we can't imagine a better venue to premier our new collections - and an exciting new brand - while contributing to Housing Works' very special cause."

Design on a Dime is New York City's most popular interior design charity event. In celebration of its fifth anniversary, 50 of the world's top interior designers will create unforgettable room vignettes with new merchandise, donated and then sold for 60 to 80 percent off retail pricing. Since its inception five years ago, Design on a Dime has raised $2 million for Housing Works, Inc., New York's largest AIDS service organization. Last year's Design on a Dime raised $65,000 for Housing Works.

Ty Pennington, host of Extreme Makeover: Home Edition, and actress and designer Jaclyn Smith will make their personal appearances at the event alongside Sarah Gray Miller on May 7 from 6 to 9pm at the Design on a Dime VIP kick-off event, located at the Metropolitan Pavilion at 125 West 18th Street. Ticket prices start at $150. To purchase tickets or for more information, visit www.housingworks.org/dime or call 212-645-1888 ext. 164. The May 7 VIP event is followed by free and open-to-the-public shopping on May 8 and May 9 from 10 a.m. to 6 p.m.

ABOUT HOUSING WORKS

Founded in 1990, Housing Works has provided lifesaving services such as housing, medical care, meals, job training, legal help and HIV prevention education to more than 20,000 homeless and low-income New Yorkers. All Housing Works Thrift Shops profits go to Housing Works. For more information, visit www.housingworks.org.

ABOUT SEARS HOLDINGS CORPORATION

Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

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SOURCE: Sears Holdings Corporation

CONTACT: Carolyn Goldberg of Euro RSCG Worldwide PR, +1-212-367-6947,
carolyn.goldberg@eurorscg.com, for Sears Holdings Corporation; or Amy Dimond
of Sears Holdings Corporation, +1-224-735-8983, adimond@searshc.com

Web Site: http://www.searsholdings.com/
http://www.housingworks.org/