Craftsman, the Official Tools of NASCAR®, and NASCAR today announced the newest NASCAR® season-ending award -- the Craftsman Wrenchman Award, to recognize a team member from each of the three national NASCAR® Touring Series who best showcases core Craftsman attributes of Trust, Quality, Knowledge and Innovation when performing their job with the race team.
The Craftsman Wrenchman Award is open to all crew members, whether they work at the track or race shop. Teams will nominate one team member with a selection committee choosing the finalists. A fan voting will decide the winner on the NASCAR Sprint Cup Series side, while the selection committee will choose the winners from the NASCAR® Nationwide and NASCAR® Camping World Truck series.
The accomplishments and profiles of each of the 12 NASCAR Sprint Cup Series finalists, showcasing how they embody the core Craftsman attributes of Trust, Quality, Knowledge and Innovation, will be featured on craftsman.com, giving fans a unique opportunity to get a glimpse behind-the-scenes at what it takes to field a NASCAR® team and vote for their favorites. In addition, one lucky fan will win a trip to NASCAR® Champions Week in Las Vegas to make the presentation to the winning crew member. Overall, the program is expected to award approximately $170,000 in cash and Craftsman tools to the winners.
"The NASCAR® Craftsman Wrenchman Award will celebrate and reward the everyday heroes of NASCAR® who exemplify the attributes of the Craftsman brand both in the garage and at home," said Matt McDonnell, manager of brand development Craftsman. "It's also the perfect opportunity to establish a personal connection for the fans with important crew members who typically don't get to step into the spotlight."
Crew member nominations by participating NASCAR® Sprint Cup, Nationwide and Camping World Truck series teams will take place this summer. A selection committee will narrow the NSCS finalists in August. Fan voting will commence in the fall, leading up to the announcement of the Craftsman Wrenchman Award winners on Nov. 22 at Ford Championship Weekend at Homestead-Miami Speedway. The Craftsman Wrenchman Award will be presented in early December at the NASCAR® Sprint Cup Series Awards Banquet during NASCAR® Champions Week in Las Vegas.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport - holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
First Call Analyst:
SOURCE: Sears Holdings Corporation
CONTACT: Dara Cothran of Euro RSCG Worldwide PR, +1-212-367-6814,
Dara.Cothran@eurorscg.com, for Sears Holdings Corporation; or Larry Costello
of Sears Holdings, +1-847-286-9036, Lcoste5@searshc.com