2.0: New Web Site Features Enhanced Shopping Experience and Allows Visitors to Talk Tools

'Garage of Knowledge' is Cyber Heaven for Tool Shoppers

Only Craftsman could build something this cool. And we're not talking about a new deck, kitchen or sprucing up your yard--it's the rebuilt that will have DIYers everywhere wanting to put down their hammers and pick up the mouse. The fully redesigned Web site is open for business, ready and waiting for shoppers and those who just want to talk tools. The new Web site provides ease and convenience to consumers shopping online for Craftsman's world-class hand tools, power tools and lawn and garden products.

The new site was built around an interactive "Garage of Knowledge" that allows visitors to go beyond the typical online tool shopping experience. Here, customers can discuss their tool needs, find the right tool for their project, interact with other site users and ultimately make tool purchases. This convenient and easy-to-navigate Web site is your one-stop shop for everything related to Craftsman tools.

"E-commerce continues to be a growing part of our business and gives us opportunities to reach our customers with a dynamic, interactive shopping experience," said Guenther Trieb, senior vice president and president, Brands, Sears Holdings Corp. "The Internet allows customers to gather a wealth of information and make an informed purchasing decision. The new has the resources customers need to make online purchases enjoyable and effortless. The new site is also a compelling complement to our social networking initiatives."

Craftsman is utilizing the Internet for an enhanced customer experience beyond the new Members of Craftsman's loyalty program, Craftsman Club, now have a new online forum,, where members can interact with one another to discuss projects and get questions answered.

"The Craftsman brand has always been an essential part of the Sears experience for millions of customers and the new serves to further enhance that experience," said John Froman, senior vice president and president, Tools, Lawn & Garden at Sears Holdings Corp. "Sears customers will always turn to Craftsman for the tools they need, as well as a complete range of products. Now they can turn to our new Web site for an even better way to shop for tools."

Customers arriving at will find plenty of products to meet their shopping needs for hand tools, power tools and lawn and garden products. Among the most popular new products is the innovative Craftsman 12 V Lithium-Ion Hammerhead Auto Hammer. This convenient tool combines the power of an auto hammer that can nail in heads up to 3.5 inches in length with the convenience of lithium ion technology that makes the tool lightweight and easy to maneuver in tight corners. The hammerhead's powerful motor, made with a high speed/high torque design, drives nails quickly and with minimal effort in materials from construction lumber to finished wood, perfect for any location where space is at a premium. A soft-grip handle and LED worklight add to user comfort and convenience.

For more than 80 years, Craftsman--America's most trusted tool brand--has developed innovated products. Craftsman has been ranked by men as the No. 1 brand in America for overall quality. For more information on these and dozens of other Craftsman products, log on to the new

About Sears Holdings:

Sears Holdings Corporation is the nation's fifth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at

First Call Analyst: Westenberger, Richard
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SOURCE: Craftsman

CONTACT: Larry Costello of Sears Holdings Corp., +1-847-286-9036,; or Dan Skinner of Zeno Group, +1-312-396-9706,, for Craftsman

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