Sears Invites You to Share Your Story and Enter to Win the ShopYourWay Video Contest!

WIN A SEARS $500 GIFT CARD AND OTHER GREAT PRIZES BY TELLING US ABOUT YOUR SHOPYOURWAY EXPERIENCE

  WHO:      Sears is bringing personalized and convenient shopping to life
            with ShopYourWay.  ShopYourWay allows for shopping to revolve
            around you 24/7.  With convenient options such as Sears2Go,
            Store2Home, Web2Store and Sears' Personal Shopper consumers can
            get what they want, when they want and how they want when they
            shop at Sears or Sears.com.

  WHAT:     Sears is inviting families that have used ShopYourWay to share
            how this personalized shopping experience has made their lives
            easier through saving time, money and shopping trips.  Families
            are invited to shoot video of their ShopYourWay experience and
            submit online at Sears.com/contest.  The video that exemplifies
            the best use of ShopYourWay will win a $500 Sears gift card.

  WHEN:     The ShopYourWay video contest is going on now and ends at 3:00
            pm ET on October 15, 2009.

  WHERE:    If you live in any of the cities below, be sure to visit
            www.sears.com/contest to enter the contest and view the
            Official Rules.

            Atlanta, GA            Baltimore, MD
            Cleveland, OH          Harrisburg, PA
            Louisville, KY         Orlando, FL
            Spokane, WA            Yakima, WA

  WHY:      Can't find what you're looking for or want even more choices?
            With ShopYourWay, it's even easier to get what you want anytime,
            anyway, anywhere from Sears.  Shopping revolves around you 24/7.

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Sears, Roebuck and Co.

CONTACT: Carolyn Goldberg, +1-212-367-6947,
carolyn.goldberg@eurorscg.com, for Sears, Roebuck and Co.

Web Site: http://www.sears.com/








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