Families are getting into the spirit of Halloween this year with "Totally Ghoul" at Kmart. The retailer is offering an eye-popping assortment of thousands of costumes for men, women, teens and kids, as well as all the trimmings for the spookiest Halloween party house. Kmart has also enhanced the "Totally Ghoul" online experience with the debut of the "Costume Machine" and "Ghoul Me" tools.
"Halloween has become an increasingly universal celebration for all ages, and with that, Kmart expanded our costume assortment alone by more than 50 percent," said Dev Mukherjee, SVP and president, Seasonal & Toys, Sears Holdings. "This year, Halloween falls on a weekend, so there will be more parties for kids and adults than usual. To help with the holiday festivities, Kmart has party décor, costumes and candy empowering customers to manage their lives as well as make the holiday affordable and over-the-top fun."
Revelers can browse "Totally Ghoul" for thousands of costumes and the most coveted licensed merchandise from Transformers, Wizards of Waverly Place, GI Joe, Harry Potter, Bakugan, Star Trek, Super Why, Barbie™, Thumbelina, Bratz, Sesame Street and much more. Couples will find his-and-her costumes to transform themselves into Popeye and Olive Oyl, a Cave Couple and even a Wicked fairy tale.
On Tuesday, Oct. 27, costumed "street teams" will prowl the sidewalks in New York, Chicago and San Francisco, to show passerby's the amazing quality and variety of holiday attire available at Kmart.
Within the "Totally Ghoul" shop, online customers can use the "Costume Machine" that helps choose the perfect costume by age, gender and theme. Adding to the fun on the site is a new element called "Ghoul Me," where visitors can upload their own picture - or one of their friends - and treat themselves to a fiendish makeover. Once they're satisfied with the zany image, it can be sent to friends or family with a digital greeting.
To coordinate the Halloween look at home, Kmart also offers porch kits, lighting, treat containers, novelties, candles, party supplies, indoor and outdoor décor in "Totally Ghoul" and Disney themes as well as traditional and humorous Halloween and harvest celebration themes.
Now through Oct. 21, Kmart is offering two free bags of fun-size candy to kick off the trick-or-treating when customers purchase $40 of Halloween costumes or Halloween and harvest décor.
For more information and to shop "Totally Ghoul," visit www.kmart.com/halloween.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living and Route 66. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation Web site at www.searsholdings.com.
First Call Analyst:
CONTACT: Shannelle Armstrong of Sears Holdings, +1-847-286-0715,
Shannelle.Armstrong@searshc.com;or Carolyn Goldberg of Euro RSCG Worldwide PR,
Web Site: http://www.kmart.com/