Sears Blue Electronics Crew Doubles Down With #4 Brett Favre and Offers Eight Percent Instant Savings on Home Electronics

To help football fans prepare for the much-anticipated playoff games this weekend, Sears Blue Electronics Crew is igniting 'Favre Fever' with new TV advertisements and special deals so customers can score the ultimate football experience.

As customers are watching the playoff games on their new TV, they can check out Brett Favre's new Sears commercials at http://www.youtube.com/watch?v=9qbQH8zG5kA. In line with the previous Sears ads, the new ad also offers a comedic slant, but this time in reference to Favre's shot at making it to Miami. Featuring Samsung products, the new spots are scheduled to begin airing Sunday, Jan. 24.

For those football fans that want to enjoy the game on a new television, starting this Friday, Jan. 22 and Saturday, Jan. 23, they can cash in on an eight percent instant savings on existing low prices for all TVs 46 inches or larger, anyway they pay. The Sears Blue Electronics Crew will extend the deal through Saturday, Jan. 30 to Sears cardholders only for total electronics purchases more than $999. Discount not available for use with Sears Card finance offers.

The Sears Blue Electronics Crew is also offering additional savings* for its customers, including:

  --  $150 savings on a Zenith 42-inch Plasma TV, on sale for $499.99
      (regularly $649.99)
  --  $900 savings on a Samsung 46-inch LED TV, on sale for $1,599
      (regularly $2,499)
  --  Free Blu-Ray Player with purchase of select Samsung TVs from Sunday,
      Jan. 24 to Saturday, Feb. 6

  (* Please note: These deals can not be combined with any other offers.)

Additionally, Sears wants to help its customers throw the ultimate tailgate party by giving a free seven-inch tailgate TV to the first 444 people who purchase any TV on Sunday, Jan. 24 after 6 a.m. EST at Sears.com.

"We are spreading Favre Fever to fans everywhere by extending great savings to our customers so they can enjoy watching the playoffs on a new TV and feel confident with their purchasing decision," said Karen Austin, senior vice president and president, Home Electronics, Sears Holdings. "With the combination of our affordable prices, quality products and real-time price checks, we know our customers will not waffle on their decision to buy a new TV so they can enjoy every play of the game to the fullest."

To help customers make the right selection, the Sears Blue Electronics Crew is available for in-store consultation and offers real-time price checks, financing options and installation that includes wall mounting, neatly bundling all chords and connection set up to three additional components.

Leading up to the game in Miami, consumers can visit www.Sears.com/football to vote for their favorite Brett Favre TV ads and enter to win a gift card as part of the TV MatchMaker sweepstakes, happening now through Feb. 7.

As part of Sears continued commitment to create digital connections with its customers, the new ads and offers will also be featured on Facebook, Twitter and MySears.com.

  For more information, please visit www.Sears.com.

  About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation Web site at www.searsholdings.com.

First Call Analyst: Westenberger, Richard
FCMN Contact: Megan.Faulkner@eurorscg.com

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello, Sears Holdings, +1-847-286-9036,
larry.costello@searshc.com; or Regina Pelz-Westergaard, Euro RSCG Worldwide
PR, +1-847-286-8984, regina.pelz-westergaard@eurorscg.com

Web Site: http://www.sears.com/

Company News On-Call: http://www.prnewswire.com/comp/923204.html