Sears Helps New York Residents Access Up to $555 in Rebates on ENERGY STAR®-Qualified Appliances

The Sears Blue Appliance Crew is helping New York state residents access the $18.7 million in rebates available for ENERGY STAR®-qualified appliances from Feb. 12 through Feb. 21 as part of the "Cash for Appliances" rebate program. New Yorkers can take advantage of tools online at the new Sears.com/energystar, which will help residents manage the rebate process and find all the stimulus and utility company rebates they qualify for under the state's program guidelines. As the largest ENERGY STAR-qualified appliance retailer, Sears will also display all ENERGY STAR products online that qualify for rebates so customers can quickly and easily identify models that are available for in-store purchase.

"At Sears, we're always looking for ways to make it easier and more affordable for Americans to swap out their old, inefficient appliances for new, ENERGY STAR models," said Doug Moore, president of Home Appliances for Sears. "This rebate money will go quickly, so we encourage our customers in New York to take advantage of the stimulus plan as early as possible to ensure access to the state funds."

Under the U.S. Department of Energy-approved appliance rebate plan for New York, consumers purchasing ENERGY STAR-qualified appliances, either individually or as a package, qualify for the following rebates(I). Furthermore, in New York, additional savings will be available for customers who recycle their old appliances.

  --  $75 for refrigerators ($105 for refrigerators with documented
      recycling)
  --  $75 for clothes washers ($100 for clothes washers with documented
      recycling)
  --  $50 for freezers ($75 for freezers with documented recycling)
  --  $500 package rebate for dishwashers when purchased as part of a
      three-appliance package consisting of an ENERGY STAR-qualified
      refrigerator, dishwasher and clothes washer ($555 with documented
      recycling)

"Sears is proud to be the only retailer to join forces with the Environmental Protection Agency to offer recycling through our RAD - Responsible Appliance Disposal - program," Moore said. "Not only are we helping the environment by reducing emissions of ozone-depleting substances and greenhouse gases, but we are also helping customers, like those in New York, access greater rebates through recycling."

Through the RAD program, the Sears Home Delivery Haul Away Service provides removal of one old, inefficient appliance for each new appliance purchased and delivered. Once the old appliance is removed, Sears and its partners ensure that the disposal process takes place in an environmentally friendly manner to avoid the discarding of appliances in landfills. Many of the components of the old appliance are then recycled.

For New Yorkers interested in purchasing energy-efficient, ENERGY STAR-qualified appliances the Sears Blue Appliance Crew will assist shoppers from start to finish. They can:

  --  Provide information about which appliances qualify for state rebates
      in store and online at Sears.com/energystar
  --  Help shoppers find rebates - searching by product category and
      customer's zip code
  --  Submit rebates for purchases electronically, before they leave the
      store
  --  Provide customers with recycling documentation required in order to
      receive larger rebates (e.g. an additional $30 in rebates for a
      refrigerator; $25 for a clothes washer; $25 for a freezer and $50 for
      a three appliance package for New York residents)
  --  Remove customers' old appliances and dispose of them in a responsible
      manner - through the Sears Responsible Appliance Disposal (RAD)
      program

If rebates are still available after Feb. 21, New York plans to re-launch the state's stimulus program in April to disburse the remaining funds.

For full rebate updates and details, and to learn more about Sears' online and in-store Appliance Research Centers, please visit Sears.com/energystar.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck Web site at www.sears.com or the Sears Holdings Corporation Web site at www.searsholdings.com.

About Sears Home Appliances

Sears is the nation's leading appliance retailer with the largest selection - over 4400 models. Only Sears sells the top 10 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the competition's price, guaranteed, up to 30 days. Sears offers worry-free 1-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next day delivery on over 1600 models - that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center - a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR-rated products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years.

Sears sells more ENERGY STAR-rated appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR-qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand. In 2008 alone, Kenmore ENERGY STAR-rated appliances helped save America nearly 700 million Kilowatt hours, over four billion gallons of water, and over $100 million dollars.

(I) Program details subject to change. For the most up-to-date information visit www.Sears.com/EnergyStar.

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello, Sears Holdings Public Relations,
+1-847-286-9036, or +1-847-346-4514, Larry.Costello@searshc.com; or Jody
Sunna, Euro RSCG Worldwide PR, +1-212-367-6831, or +1-646-409-3782,
Jody.Sunna@eurorscg.com

Web Site: http://www.sears.com/

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