Sears Helps South Dakota Residents Access Up to $150 In Rebates On ENERGY STAR®-Qualified Appliances

The Sears Blue Appliance Crew™ is helping South Dakota residents access the $772,000 in rebates available for ENERGY STAR®-qualified appliances as part of the "Cash for Appliances" rebate program. As the 2010 ENERGY STAR® Retail Partner of the Year, Sears has created online tools, including an interactive map and energy savings rebate calculator at Sears.com/energystar, which will help South Dakota residents manage the rebate process and find all the stimulus rebates they qualify for under the state's program guidelines. The Sears site will also display all ENERGY STAR products that qualify for rebates so customers can quickly and easily identify models that are available for in-store purchase.

"At Sears, we're always looking for ways to make it easier and more affordable for Americans to swap out their old, inefficient appliances for new, ENERGY STAR-qualified models," said Doug Moore, president of Home Appliances for Sears. "This rebate money will go quickly, so we encourage our customers in South Dakota to take advantage of the stimulus plan as early as possible to ensure access to the state funds."

Under the U.S. Department of Energy-approved appliance rebate plan for South Dakota, which will run until funds are exhausted, consumers purchasing ENERGY STAR-qualified appliances qualify for rebates from $75 to $150(I). As part of the state program, South Dakotans are required to present proof of recycling for refrigerators and freezers and "self-certify" proper recycling for all other appliances. Furthermore, in South Dakota, residents must submit claim within 30 days of purchase in order to qualify for the following rebates:

  --  $150 for refrigerators
  --  $150 for freezers
  --  $100 for clothes washers
  --  $75 for dishwashers
  --  $125 for select water heaters

"Sears is proud to be the only retailer in the U.S. Environmental Protection Agency's Responsible Appliance Disposal (RAD) program, continuing our commitment to improving the environment through responsible appliance disposal," Moore said. "Not only are we helping the environment by reducing emissions of ozone-depleting substances and greenhouse gases, but we are also making it easier for customers, like those in South Dakota, to dispose of their old appliances responsibly."

Through the RAD(II) program, the Sears Home Delivery Haul Away Service provides removal of one old, inefficient appliance for each new appliance purchased and delivered. Once the old appliance is removed, Sears and its partners ensure that the disposal process takes place in an environmentally friendly manner to avoid the discarding of appliances in landfills. Many of the components of the old appliance are then recycled.

For South Dakotans interested in purchasing energy-efficient, ENERGY STAR-qualified appliances, the Sears Blue Appliance Crew will assist shoppers from start to finish. They can:

  --  Provide information about which appliances qualify for state rebates
      in store and online at Sears.com/energystar
  --  Help shoppers find rebates - searching by product category and
      customer's zip code
  --  Submit rebates for purchases electronically, before they leave the
      store
  --  Provide customers with replacement and/or recycling documentation
      required in order to receive the state rebates
  --  Remove customers' old appliances and dispose of them in a responsible
      manner - through the Sears Responsible Appliance Disposal (RAD)
      program

For full rebate updates and details, and to learn more about Sears' online and in-store Appliance Research Centers, please visit Sears.com/energystar.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Sears Home Appliances

Sears is the nation's leading appliance retailer with the largest selection - over 4,400 models. Only Sears sells the top 10 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the competition's price, guaranteed, up to 30 days. Sears offers worry-free one-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next-day delivery on over 1,600 models - that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center - a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR-rated products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years.

Sears sells more ENERGY STAR-rated appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR-qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand. In 2008 alone, Kenmore ENERGY STAR-rated appliances helped save America nearly 700 million Kilowatt hours, over four billion gallons of water, and over $100 million dollars.

I Program details subject to change. For the most up-to-date information visit www.Sears.com/EnergyStar.

II The Sears Responsible Appliance Disposal (RAD) program applies to Sears full line stores.

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello, Sears Holdings Public Relations,
+1-847-286-9036 or +1-847-346-4514, Larry.Costello@searshc.com; Jody Sunna,
Euro RSCG Worldwide PR, +1-212-367-6831 or +1-646-409-3782,
Jody.Sunna@eurorscg.com

Web Site: http://www.sears.com/

Company News On-Call: http://www.prnewswire.com/comp/923204.html