Sears was among the top winners at the RACie awards in San Francisco on March 3 -- taking home ten awards including the Peter Glen Award for Sears' Heroes at Home program which has raised more than $20 million and helped more than 50,000 military families. The Peter Glen award is given to companies who give back to their community or environment in a unique way. Additionally, Robert Raible, vice president, integrated marketing communications at Sears Holdings, was inducted into the Retail Advertising Hall of Fame for his innovation in print, television and Internet advertising.
"Awards such as these validate Sears' marketing campaigns that are driven by the needs and insights of our customers -- our ultimate focus. It's nice that this is seen and acknowledged by our peers," said Richard Gerstein, Sears Holdings' senior vice president and president, marketing. "I congratulate the entire team -- especially Robert Raible for his leadership -- for continuing to create innovative campaigns that generate awareness and interest and that, most importantly, motivate consumers."
The RACie Awards honor the best retail ads, commercials, digital efforts and other communication materials that consumers first experienced during the past year. Each piece of work is judged on creativity, strategy, results, and innovation. Sears was recognized for the following:
Gold RACies: -- Integrated Media Campaign: Back to School -- The Brett Favre 60-second spot titled "Cold Feet" (won through an audience vote) Silver RACies: -- Broadcast single media Campaign: Back to School Rock -- Website Experience: arrivelounge.com Bronze RACies: -- Rich Media: North Pole Unwrapped -- Broadcast single media Campaign: 5/workout/tailgate -- Digital in-store: Shop Your Way video -- Rich Media: Back to School Airmixer -- Broadcast single media Campaign: Blue Crew About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' Web site at http://www.searsholdings.com/.
First Call Analyst: Westenberger, Richard
FCMN Contact: Carolyn.Goldberg@eurorscg.com
SOURCE: Sears Holdings Corporation
CONTACT: Tom Aiello, Sears Holdings, +1-847-286-7387,
firstname.lastname@example.org; or Carolyn Goldberg, Euro RSCG Worldwide PR,
Web Site: http://www.searsholdings.com/
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