Kmart Stores Around the Country Open Doors to Media as Part of Kmart Media Day

Today, Kmart hosted Kmart Media Day across the country. Members of the media were invited to visit Kmart stores to learn more about what's new this spring, including the Country Living Outdoor collection.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100407/NY83131 )

"We are excited to open our doors to the media to allow them to see, first-hand, what's new at Kmart this season, as well as meet with our store managers and learn more about the exclusive products and offerings available throughout the year," said Mark Snyder, chief marketing officer, Kmart. "Kmart continues to offer high-quality products at affordable prices, and we're thrilled to kick off the spring season with Kmart Media Day."

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living and Route 66. For more information visit the company's Web site at www.kmart.com or the Sears Holdings Corporation Web site at www.searsholdings.com.

  MEDIA CONTACTS:
  Shannelle Armstrong               Amy Key
  Sears Holdings                    Euro RSCG Worldwide PR
  847.286.0715                      312.593.0453
  Shannelle.Armstrong@searshc.com   amy.key@eurorscg.com


  /PRNewswire -- April 7/

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SOURCE: Kmart

Web Site: http://www.kmart.com/