Sears Outlet Announces the First Sears Fashion Outlet at the Discovery Mills Mall in Lawrenceville, GA

Sears Holdings today announced the opening of the first Sears fashion outlet at the Discovery Mills Mall in Lawrenceville, GA.

The fashion outlet will carry end-of-season, discontinued, and overstock apparel merchandise from both Sears and Kmart stores in our women's, men's, kids, shoes and accessories product categories as well as home fashions merchandise such as small kitchen appliances, bedding and bath items at 60-80% off the retail price.

"Sears' first Fashion Outlet provides a great format for shoppers to buy many of our name brands like Lands' End, Dockers, Apostrophe, Country Living and Cannon at bargain hunter prices," said Jamie Brooks, vice president and president, Sears Outlet. "We wanted to bring great customer service and even bigger bargains to our apparel customers with an outlet dedicated entirely to fashion and home and thought the Discovery Mills Mall was the perfect location."

The Sears Fashion Outlet is over 30,000 square feet and will open to the public on April 30th with a Grand Opening celebration on May 15th. Grand Opening sales include $4 Classic Element Shirts and $7 Men's Shorts. Saturday Doorbusters feature a $17.99 (Reg. $59.99) #98020 Mr. Coffee Elume 12 Cup Coffee Maker and a $5.99 (Reg. $19.99) #96540 Continental 2-Slice Toaster, just to name a few.

The Sears Fashion Outlet will receive new shipments of merchandise throughout the week and prices are continually marked down so shoppers are encouraged to check back often.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

First Call Analyst:
FCMN Contact: kfreely@searshc.com

SOURCE: Sears Holdings Corporation

CONTACT: Kimberly Freely of Sears Holdings Corporation, +1-847-286-6093,
kfreely@searshc.com

Web Site: http://www.searsholdings.com/

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