Sears Helps Nebraska Residents Access up to $200 in Rebates on ENERGY STAR® Qualified Appliances

The Sears Blue Appliance Crew™ is helping Nebraska residents access the $1,711,000 in rebates available for ENERGY STAR® qualified appliances beginning July 6 until funds are exhausted, as part of the "Cash for Appliances" rebate program. As the 2010 ENERGY STAR Retail Partner of the Year, Sears has revamped its website, Sears.com/energystar to include even more tools to help Americans learn about ENERGY STAR, search for rebates and credits, find the right appliance and dispose of the old one properly, and take small steps to make a big difference. In an effort to help Nebraska residents better manage the rebate process, the Sears site also includes an interactive map, energy savings rebate calculator and information about ENERGY STAR products that qualify for the state rebates so customers can quickly and easily identify their favorite brands and models that are available for in-store purchase.

"At Sears, we're always looking for ways to make it easier and more affordable for Americans to swap out their old, inefficient appliances for new, ENERGY STAR models," said Doug Moore, president of Home Appliances for Sears. "This rebate money will go quickly, so we encourage our customers in Nebraska to take advantage of the stimulus plan as early as possible to ensure access to the state funds."

Under the U.S. Department of Energy-approved appliance rebate plan for Nebraska, residents are eligible for rebates from $100 to $200(I) at Sears. In order to qualify, residents are required to replace their old appliances with new, ENERGY STAR qualified models and must submit proof of purchase within 30 days. In addition, Nebraska residents must purchase ENERGY STAR qualified appliances from registered retailers, such as Sears, and "self-certify" replacement of their old units in order to qualify for the following rebates:

  --  $150 for dishwashers (less than or equal to 307 kilowatt hours per
      year and less than or equal to 5.0 gallons per cycle)
  --  $100 for clothes washers (Tier I)
  --  $200 for clothes washers (Tier II)
  --  $200 for refrigerators (20% above Federal Standard)

Nebraska residents are also eligible for rebates on energy-efficient, whole-house heating and cooling systems including gas and propane furnaces, heat pumps and central air conditioners. Residents who are interested in purchasing these systems can visit Sears.com/energystar for a complete listing of qualifying products and available rebates, or call Sears Home Services at 1-800-766-6298 to arrange an in-home appointment.

"Sears is proud to be the first retail member of the U.S. Environmental Protection Agency's Responsible Appliance Disposal (RAD) program, which demonstrates our continued commitment to improving the environment through responsible appliance disposal," Moore said. "Not only are we helping the environment by reducing emissions of ozone-depleting substances and greenhouse gases, but we are also making it easier for customers, like those in Nebraska, to dispose of their old appliances responsibly."

Through the RAD(II) program, the Sears Home Delivery Haul Away Service provides removal of one old, inefficient appliance for each new appliance purchased and delivered. Once the old appliance is removed, Sears and its partners ensure that the disposal process takes place in an environmentally friendly manner to avoid the discarding of appliances in landfills. Many of the components of the old appliance are then recycled.

For Nebraska residents interested in purchasing energy-efficient, ENERGY STAR qualified appliances, the Sears Blue Appliance Crew will assist shoppers from start to finish. They can:

  --  Provide information about which appliances qualify for state rebates
      in store and online at Sears.com/energystar
  --  Help shoppers find rebates - searching by product category and
      customer's zip code
  --  Submit rebates for purchases electronically, before they leave the
      store
  --  Provide customers with the documentation required in order to receive
      state rebates
  --  Remove customers' old appliances and dispose of them in a responsible
      manner through the Sears RAD program

Sears recently introduced a new initiative called "The Big Switch," to help families make the switch to five million ENERGY STAR qualified appliances. The Big Switch is aimed at helping families remove and recycle millions of inefficient appliances from the energy grid for good and saving families more than $2,500 on their utility bills(III). Sears is also launching a new website, searsbigswitch.com, where customers can take the Sears ENERGY STAR Pledge and learn more about how they can help reduce their energy and water consumption and reduce their impact on the environment.

  For full rebate updates and details, please visit searsbigswitch.com.

  About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

About Sears Home Appliances

Sears is the nation's leading appliance retailer with the largest selection - over 4400 models. Only Sears sells the top 10 brands, including Kenmore, the nation's leading appliance brand. Sears always beats the competition's price, guaranteed, up to 30 days. Sears offers worry-free 1-year service, guaranteed and free help and support on all brands serviced by Sears 24/7 by phone. Sears provides next day delivery on over 1600 models - that's five times more than any national competitor. In March 2009, Sears launched the online ENERGY STAR Rebate Center - a program to help educate Americans about the millions of dollars in rebates that are available for ENERGY STAR-rated products and make it faster to receive these rebates. Sears has demonstrated its commitment to increasing America's energy efficiency through its actions over more than 10 years.

Sears sells more ENERGY STAR-rated appliances than any other retailer. In fact, in 2008, Sears was the first retailer to sell more than 3.1 million ENERGY STAR qualified appliances from the nation's top brands, including Kenmore, the nation's leading appliance brand. In 2008 alone, Kenmore ENERGY STAR-rated appliances helped save America nearly 700 million Kilowatt hours, over four billion gallons of water, and over $100 million dollars.

        Program details subject to change. For the most up-to-date
  I     information, visit www.Sears.com/EnergyStar.
        The Sears Responsible Appliance Disposal (RAD) program applies to
        Sears full-line stores and is only valid with qualifying
        appliances including refrigerators, freezers and room air
  II    conditioners.
        Based on utility savings over five years, associated with
        replacing the following 10-year-old non-ENERGY STAR qualified
        products: refrigerator, dishwasher, clothes washer, room air
  III   conditioner and water heater, with ENERGY STAR products.

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello of Sears Holdings Public Relations,
+1-847-286-9036, or +1-847-346-4514, Larry.Costello@searshc.com; or Jody Sunna
of Euro RSCG Worldwide PR, +1-212-367-6831, or +1-646-409-3782,
Jody.Sunna@eurorscg.com, for Sears

Web Site: http://www.sears.com/
http://www.searsholdings.com/

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