Kenmore Debuts Elite® Trio® Refrigeration Line Boasting Most Usable Storage Capacity

Just in time for the summer barbecue season, Kenmore brings fresh, contemporary design, smart features and wide-open spaces to its revamped refrigerator line, enabling consumers to make the most of usable refrigerator capacity without sacrificing precious kitchen space. The new 2010 Kenmore Elite line - including an ice and water dispensing, bottom freezer French-door refrigerator with the most usable capacity available* - helps Americans make room for the things that matter most.

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When does 28 cubic feet of space feel like 29? It comes down to usable capacity. The Kenmore Elite 28 cu. ft. Trio refrigerator can store an impressive 465 cans of soda - 51 more cans than the competition's 29 cu. ft. refrigerator and more than any other leading brand of ice and water-dispensing, bottom freezer refrigerator. Due to the innovative design of the Slim In-Door Icemaker, the new Kenmore Elite Trio Ice and Water Refrigerator combines practical capacity with chic design elements.

  Key Elite Trio features include:
  --  Flawless and sleek design features including redesigned, elegant and
      easier-to-grip handles on stylish, contoured doors with hidden hinges.
  --  Full-color LCD display and intuitive SmoothTouch controls are
      convenient to select temperatures and settings.
  --  Multiple-level interior LED lighting saves energy and provides a sleek
      look and feel.
  --  Slim In-Door Icemaker, tucked inside the door, allows storage in the
      door and 100% top shelf storage, providing more usable space and an
      organized interior.
  --  Tilt-N-Take freezer drawer provides for convenient access to frozen
      foods without pulling out the entire drawer and can also hold up to 88
      lbs. of food, thanks to the robust geared rail system.
  --  An airtight crisper helps retain moisture in vegetables longer.
      Vegetables stored in the airtight crisper dry out four times slower
      when compared to a standard crisper bin.
  --  Multi Air Flow Technology circulates fresh, cold air evenly into every
      nook and cranny to keep all the contents of the refrigerator chilled
      properly, so Jell-O molds set firmly without freezing the milk.
  --  New GeniusCool™ Technology provides smooth, quiet operation and
      exceeds ENERGY STAR® guidelines.

"The new Kenmore Elite Trio refrigerators offer consumers sleek design without sacrificing money, style or space," said Betsy Owens, Vice President, Kenmore Brand. "Our Elite line of refrigerators combines innovative technology, versatile storage options and a chic, fresh design to accommodate the needs of any kitchen this summer and beyond."

More is better, especially when it comes to ease of use and usable storage capacity. To suit the design of any kitchen, Kenmore's new refrigeration models come in three colors including stainless steel (model 71063), black (model 71069) and white (model 71062). The Elite Trio Ice and Water refrigerator retails for $2,799 in white and black and $3,099 in stainless steel.

Need it On Ice?

Kenmore continues to deliver expanded technology and convenience in its Elite Trio Side-by-Side offerings which are sure to keep things cool as a cucumber, even on the hottest summer days. While offering premium design, added freezer storage is available with a space-saving icemaker located in the door to free space on five convenient shelves. Additionally, innovative cubed ice fits easily into glasses to keep drinks on the rocks. The Kenmore Elite 27 cu. ft. Side-by-Side refrigerator provides a sleek, stylish look with contoured doors and a flush, integrated, tall dispenser that makes it easy to fill pitchers, coffee pots and water bottles while virtually disappearing into the door. The Elite Side-by-Side refrigerator retails for a manufacturer's suggested retail price of $2,299 in stainless steel (model 51083), $1,999 in white (model 51082) and black (model 51089).

For more information on Kenmore's new line of Elite Trio and Side-by-Side refrigerators, visit www.kenmore.com.

Kenmore recently opened the "Kenmore Live Studio," an interactive center equipped with technology to stream exciting and innovative experiences live online. Studio visitors can share their voice with the world as they watch events that include chef and designer demonstrations, new product unveilings and more, in real time via Kenmore's Facebook page. The "Kenmore Live Studio," located in downtown Chicago at Huron and Wells (678 North Wells Street, Chicago Ill 60654), is open to the public every Thursday through Sunday. Visit www.facebook.com/kenmore to learn more.

*Kenmore Trio refrigeration line boasts more usable capacity than any other Kenmore model, storing more soda cans than any other ice & water dispensing bottom freezer refrigerator, among leading brands.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Kenmore

CONTACT: Larry Costello, Sears Holdings Corp., +1-847-286-9036,
Larry.Costello@searshc.com; Eileen Earley, Zeno Group for Sears,
+1-312-396-9794, Eileen.Earley@zenogroup.com

Web Site: http://www.kenmore.com/