Sears Outlet Announces the Opening of Our 100th New Store in Schaumburg, Illinois

For more than 40 years Sears Outlets have been providing customers with unparalleled value and savings on some of the best brands in appliances, home electronics and more. Today, Sears Holdings Outlet store organization announced the opening of its 100th store at 1321 East Golf Rd. in Schaumburg, Ill., in the former The Great Indoors location.

The outlet will feature some of the best names in appliances, tools, fitness equipment, mattress sets, lawn & garden, and more at discounts of up to 60% off. The Schaumburg outlet will also carry Sears apparel at 60-80% off the retail price.

"Sears is the leading retailer for washers, dryers and refrigerators in the country," said Jaime Brooks, vice president and president, Sears Outlet. "Our stores provide a great format for shoppers to buy nationally recognized brands that help improve home and family life at significantly reduced prices while still receiving the customer service, access to the same warranties and credit solutions offered at Sears' full-line stores."

Sears Outlet will also be opening additional locations in Concord, NC and Norfolk, VA throughout the remainder of 2010.

"The Sears Outlet format continues to grow as savvy shoppers look for more ways to hold onto their cash as we strive to offer better deals, more products, and superior customer service to set us apart from our competitors," added Brooks.

These outlets feature brand names that include: Kenmore, Bosch, Whirlpool, Maytag, Samsung, LG and GE, along with Craftsman, NordicTrack and Sealy. The merchandise is new, one-of-a-kind, out of carton, discontinued, used, reconditioned, or scratched and dented. Irregularities prevent many items from being sold as new, which means they're available at a great value for customers. Sears Outlet stores also carry name brands from other retailers and are the exclusive liquidator for Fisher & Paykel appliances which can be found in homes throughout Europe, New Zealand and Australia.

Sears Outlets receives new shipments of merchandise throughout the week and prices are continually marked down so shoppers are encouraged to check back often, or visit www.searsoutlet.com. Customers can take the items home that day or have their merchandise delivered.

The Schaumburg Outlet will celebrate its Grand Opening on August 14th with giveaways including: a GE Double Oven Range (retail value $1,259.99), Elba by Fisher & Paykel Washer & Dryer Pair (retail value $1,099.98); LG 26.3 cf Side by Side Refrigerator (retail value $2,169.99) and a Craftsman Tool Storage Set (retail value $499.98) plus the first 50 customers will receive a pair of tickets to the Schaumburg Flyers!

  The Schaumburg outlet is approximately 37, 000 square feet.

  About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

First Call Analyst: Westenberger, Richard
FCMN Contact:

SOURCE: Sears, Roebuck and Co.

CONTACT: Kimberly Freely of Sears, Roebuck and Co., +1-847-286-6093,
kfreely@searshc.com

Web Site: http://www.sears.com/
http://www.searsoutlet.com/
http://www.searsholdings.com/

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