Exclusive Kmart Holiday Sweepstakes Awards Customers With Vacation Packages to Universal Orlando® Resort

HOFFMAN ESTATES, Ill., Nov. 3, 2010 /PRNewswire/ -- With the gift-giving season in full swing and many shoppers seeking ways to put a little magic into their holiday, Kmart announced it will award 30 trips in 30 days to experience Universal Orlando® Resort in Orlando, Fla. Between now and Nov. 29, customers can enter the exclusive Kmart Universal Orlando Resort promotion with a chance to "Wave and Win" instantly in store with a swipe of their Shop Your Way Rewards card. Customers can also enter an online promotion for a chance to win additional vacation packages through Kmart.com, Facebook and Cafe Mom.

"In a season that is all about giving, Kmart is pleased to give back to our customers and employees through our great rewards programs and holiday promotions," said Mark Snyder, chief marketing officer, Kmart. "The exclusive Universal Orlando Resort promotion offers us a unique way to excite and engage our customers while they make their holiday purchases with Kmart."

Winning customers will be able to experience a spectacular family vacation at Universal Orlando Resort, a destination with two theme parks, Universal Studios and Universal's Islands of Adventure, three on-site hotels and an entertainment complex. It's the only Orlando destination where popular culture's most compelling stories and characters come to life -- where guests are not just entertained, but where they become part of the entertainment.

Each prize package will include a four-day, three-night trip for four to Universal Orlando Resort in Orlando, Fla. The trip will also include round-trip airfare as well as three-day/two-park tickets for both Universal theme parks. They will also stay at one of Universal's on-site hotels, which will automatically allow them to skip the regular lines at many attractions and shows.

Since there are many ways to enter, the Fantastic Family Adventure, vacation packages will be awarded through:

    --  Thirty in-store giveaways throughout the month of November
    --  Four trips will be awarded online among Kmart.com, Facebook, Cafe Mom,
        digital banners and a mobile component
    --  One trip will be given away through The Steve Harvey Morning Show

To learn more about the sweepstakes and to view the rules and regulations please visit www.shopyourwayrewards.com for the in-store offer through Shop Your Way Rewards or visit http://kmart.promo.eprize.com/universalorlando/ for the online sweepstakes program. Customers can also receive rules for the trip giveaway offer that will be awarded through The Steve Harvey Morning Show by visiting http://kmart.promo.eprize.com/steveharvey/.

In addition to entering the Universal Orlando Resort sweepstakes during the holidays through Shop Your Way Rewards in store, members can also earn 10 points for every $1 spent on qualifying goods and services purchased across Sears, Kmart, Lands' End, mygofer and The Great Indoors -- in store and online. Members can earn and redeem points on almost everything they buy, from school supplies and apparel at Kmart to an oil change at a Sears Auto Center and more. For more information go to www.shopyourwayrewards.com.

For more information on holiday shopping and the latest promotions or offers at Kmart, visit www.kmart.com and http://www.kmartepk.com/.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Country Living, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

SOURCE Kmart

SOURCE: Kmart

CONTACT: Shannelle Armstrong of Sears Holdings, +1-847-286-0715, Shannelle.Armstrong@searshc.com; or Rory Swikle of Euro RSCG Worldwide PR, +1-847-286-8984, Rory.Swikle@eurorscg.com, for Sears Holdings

Web Site: http://www.searsholdings.com