Sears Holdings Names President of Sears Apparel Business Unit

Lana Cain Krauter to Lead Sears Apparel

HOFFMAN ESTATES, Ill., Jan. 4, 2011 /PRNewswire/ -- Sears Holdings (Nasdaq: SHLD) announced today that apparel veteran Lana Cain Krauter will join the company as SVP and president - Sears Apparel. She will be responsible for the oversight, leadership and growth of Sears' apparel business, both in-store and online.

"Lana is a great addition to our apparel team," said John Goodman, EVP - Apparel and Home. "She brings to the company an excellent track record with brand, product and customer loyalty program development and a demonstrated success in creating and inspiring high performance teams."

Krauter is an experienced executive with a wealth of apparel and retail experience. She most recently held the role of president/chief merchandising officer for Bealls Department Stores, Inc., of Bradenton, Fla. Prior to Bealls she was EVP/general merchandise manager, Men's and Children's Apparel for J.C. Penney Company, Inc. Lana also held senior leadership roles at Goody's Family Clothing, and Sears, Roebuck and Co. where she oversaw the Women's Ready to Wear, Intimate Apparel, Accessories and Import teams. Lana holds a bachelor's degree from The University of Texas at Austin.

"I am excited to add such an accomplished leader to our apparel team," added Bruce Johnson, Interim CEO and President. "Under John's leadership, we are transforming our softlines business. Additionally, we're continuing to attract high caliber talent to the company who are focused on satisfying the customer."

Krauter will begin on Feb. 1 and be based in the company's San Francisco apparel offices.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

SOURCE Sears Holdings Corporation

SOURCE: Sears Holdings Corporation

Sears Holdings Names President of Sears Apparel Business Unit Lana Cain Krauter to Lead Sears Apparel

PR Newswire

HOFFMAN ESTATES, Ill., Jan. 4, 2011 /PRNewswire/ -- Sears Holdings (Nasdaq: SHLD) announced today that apparel veteran Lana Cain Krauter will join the company as SVP and president – Sears Apparel. She will be responsible for the oversight, leadership and growth of Sears' apparel business, both in-store and online.

"Lana is a great addition to our apparel team," said John Goodman, EVP – Apparel and Home. "She brings to the company an excellent track record with brand, product and customer loyalty program development and a demonstrated success in creating and inspiring high performance teams."    

Krauter is an experienced executive with a wealth of apparel and retail experience. She most recently held the role of president/chief merchandising officer for Bealls Department Stores, Inc., of Bradenton, Fla. Prior to Bealls she was EVP/general merchandise manager, Men's and Children's Apparel for J.C. Penney Company, Inc. Lana also held senior leadership roles at Goody's Family Clothing, and Sears, Roebuck and Co. where she oversaw the Women's Ready to Wear, Intimate Apparel, Accessories and Import teams. Lana holds a bachelor's degree from The University of Texas at Austin.

"I am excited to add such an accomplished leader to our apparel team," added Bruce Johnson, Interim CEO and President. "Under John's leadership, we are transforming our softlines business. Additionally, we're continuing to attract high caliber talent to the company who are focused on satisfying the customer."

Krauter will begin on Feb. 1 and be based in the company's San Francisco apparel offices.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance.  Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 12 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com.

SOURCE Sears Holdings Corporation

CONTACT: Sears Holdings Public Relations, +1-847-286-8371

Web Site: http://www.searsholdings.com








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