Sears Presents the Zeghani by Simon Collection, a New and Exclusive Fine Jewelry Collection

HOFFMAN ESTATES, Ill., May 4, 2011 /PRNewswire/ -- Today, Sears and designer Zaven Ghanimian announced plans to bring the renowned Zeghani Collection to Sears shoppers. Zeghani incorporates the opulence of large-carat-weight genuine gemstones crafted in ornate settings made of sterling silver. The designer has maintained a strong commitment to keeping his jewelry affordable—without sacrificing quality. Each piece is handmade, undergoing extensive quality control to ensure that the jewelry can be passed down as a family heirloom. Beginning today, the collection will be available for purchase at Sears stores nationwide as well as online at www.Sears.com/zeghani.

Ghanimian is the son of famed jeweler Simon G and trained at his father's jewelry business before designing his solo collection. The Zeghani by Simon Collection reflects the fine artisan design from the Simon G family of jewelry. Zeghani's stunning use of color and metal is modern, sophisticated and European-inspired. Each piece is unique and showcases extraordinary combinations of exquisite genuine gems encrusted with simulated diamonds. A wide array of accessories, from cocktail rings and earrings to pendant necklaces and bracelets, take their cue from sensibilities ranging from delicate to bold. All styles feature the exquisite detail and craftsmanship of Ghanimian. Zeghani by Simon is simply affordable luxury.

"The Zeghani by Simon Collection invites all women to embrace the magic of designer jewelry through an accessible line," said Megan Featherston, president, fine jewelry at Sears Holdings. "The launch of the collection is a breathtaking addition to the jewelry portfolio at Sears, designed to offer opulence and elevated fashion at delightfully affordable prices. Ghanimian's devotion to high quality and his superb artistic vision provide extraordinary value for our customers. The Zeghani by Simon Collection is an exciting new venture that builds on the promise we have made to our customers, creating both a shopping destination and an offering of affordable luxury at Sears."

Added Ghanimian: "We often link a special memory to a moment that we cherish, and jewelry is the perfect way to preserve that feeling. I believe that jewelry should be timeless, like love. Each piece in my collection is designed and created with love and passion, and that comes through in the look and feel of the entire array. But I also recognize that shoppers should be able to afford timeless pieces, so affordability is a pledge I make to myself and my customers."

For more information about the collection, please visit www.sears.com/zeghani.

About Zaven Ghanimian

Ghanimian, the president of Zeghani, began working alongside his father, Simon Ghanimian, the owner of the famous Simon G Jewelry. His father taught him everything there was to know about making high-quality jewelry from start to finish, and Ghanimian learned everything he could about the family business. In 2005, he was named marketing coordinator of Simon G and helped establish the company as an industry leader. Zeghani was launched in February 2007. Ghanimian is responsible for brand development, design and business development for this up-and-coming designer brand. He implements innovative technology to create new and unique works of wearable art. Ghanimian is an active member of the Armenian Jewelry Association.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,700 Sears-branded and affiliated stores in the United States and Canada, which includes over 890 full-line and more than 1,350 specialty stores in the U.S.  Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2011 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com

SOURCE Sears, Roebuck and Co.