Sears and Kmart Make Toy Shopping Easier this Holiday Season by Offering New Mobile Shopping Walls

HOFFMAN ESTATES, Ill., Nov. 3, 2011/PRNewswire/ -- This holiday shopping season, Sears and Kmart are reaching customers in a whole new way by introducing mobile shopping walls located in high-traffic areas to reach customers who are traveling or on-the-go during this busy time of the year. The mobile shopping walls, which feature top toys from Sears and Kmart, provide Quick Response (QR) codes for each item so that customers can make purchases directly from their smartphones, giving customers an innovative and efficient way to accomplish their holiday shopping.

To help guide customers, the mobile shopping walls showcase many of the hottest and most popular toys from Sears' newly expanded online Toy Shop and Kmart's popular Fab 15 toy list. A game-changing shopping resource within the toy industry, these virtual shopping destinations allow customers to use QR codes to identify product information, imagery and pricing to make purchases from airports, malls, movie theaters and bus shelters around the country.

"With the hectic holiday season, we know how important it is to make shopping as convenient as possible, which is why we are bringing the Sears and Kmart shopping experience to places that correspond with our customers' everyday routines," said Hugo Malan, SVP and president, Fitness, Sporting Goods and Toys. "As more shoppers head online to do their holiday shopping, consumers are now able to be more productive during their wait time. For example, customers can literally do all their holiday toy shopping while they wait for the bus or a delayed flight home."

The mobile shopping walls are one of many mobile commerce tools that Sears and Kmart offer that delivers an integrated retail experience to customers. Last month, the company began rolling out Apple iPads and iPod Touch devices in nearly 450 Sears and Kmart stores for associates to help customers check inventory, access product information and order products online from anywhere in the store. Additionally, Sears and Kmart continue to provide customers with industry-leading mobile apps that empower them to make purchasing decisions on their own time.

The Sears Toy Shop mobile walls are available in select malls across the country—from the New York area (Galleria White Plains) to Dallas (Northeast Mall). The Kmart Fab 15 walls will also be accessible in movie theater lobbies in major markets, such as Boston and Los Angeles. Additionally, shoppers can find the Sears and Kmart mobile walls in airports in Chicago, Dallas, Denver and Puerto Rico, and at bus shelters nationwide, so that customers can transform their wait time into productive time.

"Our mobile shopping walls are not only convenient because of their unexpected locations, but they offer easy shipping options as well," said Julia Fitzgerald, chief digital engagement officer, Toys and Sporting Goods for Sears Holdings. "Our goal is to make holiday shopping so simple that customers can find the perfect gift while they are traveling or going about their daily lives, and have them waiting at their doorstep when they arrive home."

For more information or to shop online visit, http://www.sears.com/toptoys or www.kmart.com/fab15.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance.  Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 11 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. |Twitter: @searsholdings| Facebook: http://www.facebook.com/SHCCareers

SOURCE Sears Holdings Corporation