Power to the People: Sears.com's New 'People's Pick' Feature Lets Customers Vote Online, Choose Which Items Go On Sale

In a Holiday-Shopping First, Sears Empowers Customers to Determine Deals, Save Big on Special Items Online and In-Store

HOFFMAN ESTATES, Ill., Nov. 10, 2011 /PRNewswire/ -- Sears.com is helping to make holiday shopping more enjoyable with its new People's Pick online feature that allows customers to vote on which popular items should go on sale each week. Weekly through Dec. 24, 2011, customers can vote for products within select categories every Sunday through Tuesday at Sears.com/pick, for incredible limited-time savings online and in-stores nationwide.

"As families are looking for ways to stretch their budgets, especially during the holidays, we are adding new services and programs that empower our customers to make smart shopping decisions," said Monica Woo, Vice President, Chief Marketing Officer at Sears. "The Sears People's Pick feature allows our customer to win—by getting the most value for their money on the products they want."

Empowering Sears customers like never before, People's Pick provides the opportunity to vote for products within the following categories—For Him, For Her, Teens, Trendsetters, DIY-er, Techie, Sports Fan and Chef—each week. Every Wednesday, Sears announces the winning products, which will be available at the People's Pick sale price, both in-store and online, on Fridays and Saturdays. Sears will feature new People's Picks weekly throughout the holiday season except for the week of Thanksgiving, Nov. 20-26.

People's Pick is another innovative way Sears' is enhancing the shopping experience. Last month, Sears Holdings announced that it is offering customers real deals near them in real time, via new digital local ads available on searslocalad.com and kmartlocalad.com. Sears has long empowered customers to shop their way with the Buy Online, Pick Up In-Store solution that allows them to purchase online and receive their orders that very same day, or have purchases delivered to their home on the same day through the innovative mygofer service. Additionally, now through Dec. 19, 2011, customers will be able to receive free shipping online at *Sears.com, **Kmart.com, and ***mygofer.com, with more than 20 million items online to choose from.

To learn more about People's Pick or to vote for the products that should go on sale each week visit www.Sears.com/pick. Contact the Sears and Kmart holiday hotline at (212) 884-1140 to arrange an interview or in-store filming.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 11 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com. |Twitter: @searsholdings||Facebook: http://www.facebook.com/SHCCareers.

*Visit Sears.com for details.

**Visit Kmart.com for details.

***Visit mygofer.com for details.


Tom Aiello

Morgan Calef

Sears Holdings

Euro RSCG Worldwide PR





SOURCE Sears Holdings Corporation

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