Kmart's 'Hot 8' Toys Ignite Play for Summer

Retailer Reveals the Season's Top Toys to Get Kids Active

HOFFMAN ESTATES, Ill., April 3, 2012 /PRNewswire/ -- Coinciding with unseasonably warm weather throughout many parts of the country, Kmart has announced the summer's "Hot 8" toys . This year's Hot 8 list emphasizes fun, durable toys that kids will love and give parents the peace of mind their children will be active and happy all summer long.

Featuring trampolines and swing sets, Power Wheels and swimming pools, the Hot 8 toy list encourages adventurous, outdoor play for kids of all ages. Plus, new enhanced safety features include swing sets equipped with double-walled slides and trampolines with 12-foot protective nets and padded poles.

"Parents know the health benefits of active play but it's never easy to pull kids away from their various electronic screens," said Hugo Malan, SVP and president, Fitness, Sporting Goods and Toys. "We designed the Kmart Hot 8 list as a guide for parents making summer plans for their kids, especially those who are looking for activities that engage their children in outdoor play while sticking to a budget."

To help parents save money and time, Kmart offers convenient purchase options such as its Layaway* program and Buy Online, Pick Up In-Store capability. Moms and Dads can even buy items on the Hot 8 list from their mobile device and pick them up on their way home.

Kmart's Hot 8 Toy List
1.     12-Foot Trampoline with Steel-Flex
2.     New Timber Play II with Balcony Swing Set
3.     Rip Curve Water Slide
4.     Pro Series 20-foot X 48-inch ProSeries™ Frame Pool
5.     Wild Waves Water Park
6.     Super Soaker® Thunderstorm™  
7.     Power Wheels - Hot Wheels Dune Racer (Kmart exclusive)
8.     My First Scooter Sport

Kmart's layaway program allows customers to reserve this summer's hottest toys now, pay in installments over an eight- or 12-week period and pick them up at the start of the season so they can maximize their enjoyment of these products. Making the shopping process even easier, Kmart's innovative website allows parents to purchase the Hot 8 toys online at and pick them up in-store on the same day – offering parents even more ways to shop their way.

Toys featured on the Kmart Hot 8 list can be found at Kmart stores nationwide and online at

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that includes Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense. For more information visit the company's website at or the Sears Holdings Corporation website at

*Requires down and biweekly payments.  All fees non-negotiable.  Cancellation fees apply.  Not available at all stores.  Exclusions apply.  See store for details.


Brian Hanover

Sara Schwartz

Sears Holdings

Euro RSCG Worldwide PR





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