Sears Outlet Stores to Honor Uniformed Service Members

Military, Law Enforcement and Fire Departments Personnel to Receive Discount

HOFFMAN ESTATES, Ill., May 15, 2012 /PRNewswire/ -- Saluting more than 23 million military veterans, 3.4 million police and fire rescue personnel and beyond[1], Sears Outlet stores will provide a 10 percent discount to all past and present, uniformed service members on anything in-store on Armed Forces Day – May 19. In honor of those who serve, all Active Duty, Reservist, National Guard, retirees and dependents from the Armed Forces (Army, Navy, Air Force, Marines, Coast Guard), Uniformed Law Enforcement and Fire/Rescue Personnel, are encouraged to visit one of the 120 Sears Outlet stores throughout the United States to redeem this exclusive offer. 

"Often uniformed service members are the unsung heroes within our communities," said JJ Ethridge, vice president and general manager, Sears Outlet. "At Sears Outlet, we not only honor their commitment to community and country, but also take great pride in demonstrating our continued gratitude for the service and sacrifice they and their families make, home and abroad, each day."

Sears has a long-standing history of supporting our military and those in uniform through its Heroes at Home program. To date Heroes at Home has provided more than $23 million to aid to military service members, veterans and their families through joint efforts with non-profit organizations. This limited-time offer is an extension of Sears' continued support of those who serve and protect our country and communities.  Those looking to take part in this discount program simply need to present valid identification at checkout, confirming current or past service as uniformed personnel or dependent.

Sears Outlet stores feature brand names including, Kenmore, Whirlpool, LG and GE appliances, and other brands including, Craftsman, NordicTrack, Sony, Lands' End and Dockers. Merchandise sold at Sears Outlet stores is new, one-of-a-kind, out-of-the-carton, discontinued, used, reconditioned, scratched or dented. Irregularities prevent many items from being sold as new, which means Sears Outlet is able to provide these items at great value to our customers. Sears Outlet stores also carry name brands from other retailers.

Sears Outlets receive new merchandise on a weekly basis, and prices are continuously marked down. With merchandise constantly updated, shoppers are encouraged to check back regularly for the latest models and styles available. Items can be taken home as a same day as sale, or delivered for added convenience.

To locate a Sears Outlet store, visit

About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,700 Sears-branded and affiliated stores in the United States and Canada, which includes over 890 Full-line and more than 1,350 specialty stores in the U.S.   Sears, Roebuck also offers a variety of merchandise and services through,, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2011 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at or the Sears Holdings Corporation website at

About Sears Heroes at Home
The Sears Heroes at Home program has helped hundreds of deserving military families by raising more than $23 million to support the rebuilding of more than 1,100 homes to-date. Heroes at Home addresses a critical need for an alarming number of veterans who are struggling to make ends meet and who live in substandard housing. Additional information is available at

[1] DoD, Bureau of Justice Statistics, USFA, Sears

Media Contacts:
Tom Aiello
Sears Holdings

Kasey Salt
Zeno Group for Sears

SOURCE Sears Holdings Corporation

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