Sears Love/Hate Project Turns Reviews Into Charitable Contributions

Customer Opinions Help Charities Win and Compete for $100,000 Grand Prize

HOFFMAN ESTATES, Ill., May 23, 2012 /PRNewswire/ -- Sears invites customers to give back to their favorite charity by participating in the retailer's "Love/Hate: Share Your Thoughts, Send Some Love" project. Starting today, customers have the opportunity to review a product in order to vote for one of four charities. The participating charities competing for the grand prize of $100,000 include the American Cancer Society, St. Jude Children's Research Hospital, World Vision and World Wildlife Fund.

"Customer opinions are important to us at Sears. Good or bad, we want to encourage our online community to share their thoughts on our products," said Adriana Llames, division vice president, social media marketing for Sears. "The Love/Hate project will help us continue our commitment to providing products our customers love while helping to further the work of their favorite charities."

Starting May 17, and continuing through June 28, 2012, Sears customers can make a difference through the Love/Hate campaign by sharing their opinions on Facebook at Customers of all ages are invited to participate.* Every two weeks Sears will make a contribution to one of the four charities, with the final grand prize charity receiving a $100,000 contribution that will be announced on Sears Holdings' SHOP YOUR WAY(SM) social commerce site at . Leading up to the grand prize announcement, Sears will award the remaining three charities differing amounts based on the number of votes, totaling $48,000.

Customers can find more information about the Love/Hate project and share their thoughts by visiting Additionally, they can follow the SHOP YOUR WAY Love.Hate Page on to get tidbits about the program along the way and find out who the Grand Prize winner is at

NO PURCHASE NECESSARY TO REVIEW A PRODUCT OR TO VOTE. Only participating charities are eligible to receive donations. Voting participation to legal residents of the 50 U.S./D.C, Must 18+. Subject to terms and conditions at

About the Charities
American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and create a world with less cancer. As a global grassroots force of more than 3 million volunteers, the organization fights for every birthday threatened by every cancer in every community.

St. Jude
St. Jude Children's Research Hospital® opened 50 years ago and has changed the way the world treats childhood cancer and other deadly diseases. St. Jude speeds discoveries directly from our labs to patients, doctors and researchers everywhere. And no family ever pays St. Jude for anything.

World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice.

World Wildlife Fund
WWF is the world's leading conservation organization, working in 100 countries for half a century. With the support of 1.3 million members in the United States and 5 million members worldwide, WWF is dedicated to delivering science-based solutions to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 3,900 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 11 million service calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at Twitter: @searsholdings | |Facebook:


*For children under the age of 18, parental supervision is recommended.

Media Contact:
Tom Aiello

SOURCE Sears Holdings Corporation

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