Sears Becomes 'Destination Dad' for Father's Day Gift Shoppers

HOFFMAN ESTATES, Ill., June 4, 2012 /PRNewswire/ -- As consumers turn their shopping attention to Father's Day gifts, Sears has proclaimed itself "Destination Dad," featuring deals on a range of dad-centric brands, including Kenmore, Craftsman & DieHard, Levi's, Lee, NordicTrack, Casio, LG, Samsung and Sony. To assist customers in selecting from among the dozens of product categories and offers, Sears has simultaneously launched "Dial Destination Dad," a hotline dedicated to helping customers take the guesswork out of finding a gift dad will love.

Starting today, Father's Day shoppers can visit sears.com/destinationdad where one click connects them to a gifting expert via phone or live chat. Sears' agents will explore gift ideas that fit any type of dad and savings to fit every budget. Shoppers can also call Dial Destination Dad directly at (800) 376-6953.

"Sears understands who dad is and what he loves," said Ron Boire, Sears Holdings' executive vice president, chief merchandising officer and president, Sears and Kmart formats. "We also know the process can be a challenge, which is why we're featuring so many desirable items at such compelling prices this Father's Day. Plus, we're making it easier than ever to shop, whether online, in-store, or via a mobile device."

Sears makes the shopping experience seamless with home delivery and in-store assembly on many items. Those looking to buy online can connect to their personal social network to find product information, comments and recommendations from friends through the Sears SHOP YOUR WAY community. Last-minute shoppers can skip the ship, buy online and pick up their purchase in store the same day, ready to take home in five minutes or less.

Not sure what to get Dad this Father's Day?
Sears' Dial Destination Dad service is available June 4-17, from 6 a.m. – midnight seven days a week with Spanish-speaking agents available. Experts are standing by to offer gift recommendations for a range of dad personalities and interests, including:

• Mr. Fixit– Sears has Craftsman® power tools, toolsets and tool organizers on sale for the serious DIY Dad.
• Yard Master – Help Dad create the backyard of his dreams with mowers, trimmers and gardening tools on sale at Sears.
• Tech Geek– For the Dad who is always plugged in, Sears has Father's Day sales on smart technology for the mobile Dad.
• Gourmet Guy– Indulge Dad's epicurean side with Kenmore kitchen appliances and grills on sale just for Father's Day.  Sears is featuring free grill assembly on any gas grill purchased in-store.
• Style Seeker – Dress up dad in classic summer styles with deals on watches, clothes and separates from Sears, and celebrate Father's Day in style.
• Smart Savers – SHOP YOUR WAY REWARDS Members get the best deals on Father's day sales. Shoppers can sign up for free at www.shopyourway.com.

To learn more visit sears.com/destinationdad or call 800-376-6953.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 3,900 full-line and specialty retail stores in the United States and Canada and the home of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.  Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection.   We are the nation's largest provider of home services, with more than 11 million service calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings||Facebook: http://www.facebook.com/SHCCareers

Contact Information:
Brian Hanover
Sears Holdings Corp.
(847) 286-6080
Brian.Hanover@searshc.com

Lisa Beachy
Zeno Group
(312) 396-9719
Lisa.Beachy@zenogroup.com

SOURCE Sears Holdings Corporation