Kenmore Brand Seeks Brides to Star in Second Season of Reality Wedding Series

Bridal Wave Auditions Now Open, Participants Have Chance to Win $10,000 Kitchen Makeover

HOFFMAN ESTATES, Ill., June 6, 2012 /PRNewswire/ -- Planning to say, "I do?" Then the Kenmore brand wants you. Wedding season is upon us and the Kenmore brand is riding the wave of excitement with an open call for brides-to-be to join Bridal Wave, a live and online wedding show. The brand seeks eight future brides from across the country to join the Season Two cast with the chance to win a kitchen makeover worth $10,000. Featured in one of eight episodes, the cast and audience will receive the wisdom of the wedding world from leading experts in preparation for their big day.

Through June 15 brides-to-be can audition for Bridal Wave by submitting a short video on describing themselves and their wedding plans. Between June 16 and July 1 eight women will be selected to be featured on one show during the season. Throughout the series each contestant will host a blog on to share tips, provide inspiration, ask questions and receive advice from readers. At the end of the series the bride-to-be with the most reader and viewer engagement – via total number of comments, likes and interaction – will be awarded a $10,000 Kenmore kitchen makeover.

"Bridal Wave allows the brand to leverage original programming capabilities as enabled by the Kenmore Craftsman Live Experience and its social reach to touch the lives of brides in a meaningful way," said Nolan Pike, vice president and general manager of the Kenmore brand. "We are excited to enable eight brides to inspire their friends, family and fans during one of the happiest, most memorable times of their lives – and to give one lucky lady a jump start on designing her first kitchen as a newlywed." 

Bridal Wave will live stream on the brand's Facebook page from the new Kenmore Craftsman Brand Live Experience in downtown Chicago. The new venue combines flagship Sears brands into one innovative and interactive studio, providing the perfect platform for a virtual tidal wave of wedding advice, support, fun and excitement. During the show, live chat blog correspondents will be on hand to answer questions from viewers nationwide in real time.

Starting July 14, three pre-wave episodes will air to include advice from couples married for 25 years as well as newlywed knowledge from last year's Bridal Wave cast members. The eight-week series premieres on August 4 airing on Saturdays. During each episode, brides will be joined by leading industry insiders to plan the wedding of their dreams – from honeymoons to catering, makeup and DIY, all the wedding bases will be covered. Participating experts include Debi Lilly, named by Oprah Winfrey as a best pro and owner of A Perfect Event and Toni Federici, founder of as featured in Martha Stewart Living.  

To attend the live Saturday episodes at the Kenmore Craftsman Brand Live Experience, visit the Monday before each episode to request a ticket. Attendees will be selected by lottery. For a complete schedule of the show or to view the live video stream please visit

A local Chicago production with a national following, Bridal Wave offers business benefits for potential sponsorships through viewer and reader exposure. To learn more about sponsorship opportunities for Bridal Wave please contact Gustavo Leone at

About Sears Holdings Corporation

Sears Holdings Corporation is a leading integrated retailer with over 3,900 full-line and specialty retail stores in the United States and Canada and the home of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.  Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection.   We are the nation's largest provider of home services, with more than 11 million service calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at Twitter: @searsholdings| | Facebook:

About the Kenmore brand

Kenmore is an industry leader in delivering smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand, Kenmore continues to raise the bar with industry-leading products across small and large appliance categories. The brand recently took on a major overhaul re-launching and revamping packaging, product, marketing and social media efforts with the promise of consistently delivering more.  The brand also introduced the Kenmore Craftsman Live Brand Experience is an interactive space in the heart of Chicago equipped to stream innovative experiences and events live online via the Kenmore brand's Facebook page.  For more information, log on to or

Contact Information:
Larry Costello
Sears Holdings Corp.

Leilani Sweeney
Zeno Group for Sears
(312) 396-9748

SOURCE Sears Holdings Corporation

© Transform SR Brands, LLC