Value Leads Kmart's® Back-To-School Offerings

Retailer Offers Layaway Savings and Shop Your Way Perks Including Free Flu Shots

HOFFMAN ESTATES, Ill., July 19, 2012 /PRNewswire/ -- Back-to-school shopping trips can put a strain on a family's budget, especially with today's tough economic conditions.  In response, Kmart is providing its customers with back-to-school offers, focusing on delivering greater value, including five percent off layaway purchases, special pricing and perks for Shop Your Way members such as free flu shots* and value-driven Kmart exclusive label products.

"Kmart understands shoppers are seeking value and convenience," said Andy Stein, interim chief marketing officer, Kmart.  "Kmart is committed to helping manage back-to-school expenses by offering customers additional ways to pay, including five percent off of their layaways."

Shoppers receive five percent off new in-store layaway purchases until August 25.  For customers who prefer to manage their expenses online, Kmart also offers online layaway.  Back to campus shoppers can leverage this service to eliminate some of their moving logistics; they can shop online at home and pick up the items at the Kmart store nearest their campus.  

On top of the financial services offered by Kmart to manage back-to-school expenses, Kmart's Shop Your Way® loyalty program offers members additional ways to save through special weekly deals and extra "perks" including:

  • Coupon for a free flu shot with a qualifying purchase of $100 or more between July 22 and August 12*
  • Gas rewards coupon to save 10¢, 20¢ or 30¢ per gallon at Speedway with qualifying purchases of $50-$99.99, $100-$149.99, and $150 or more respectively**

From the latest trend setting styles offered by Kmart exclusive apparel brands such as Bongo to school uniforms by French Toast, pencils to laptops or backpacks to Sofia Vergara bedding and more than 1,200 items in the Smart Sense line, Kmart has the products shoppers want and need at everyday low prices. 

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About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through  Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at |Sears Holdings Corporation website at| Facebook:

*Offer valid in-store only.  Coupon prints at register.  Limit one coupon per transaction.  Not available in all stores.  Age restrictions apply.  Coupon redeemable between 9/23/12 and 10/20/12, while supplies last. Appointments must be made by 9/8/12.

**15 gallon maximum purchase.  Restrictions and exclusions apply.  Offer valid through 12/31/12.  Purchase requirement calculated prior to taxes and after other discounts have been applied and must be made in a single transaction.  Speedway card must be scanned inside station with this coupon prior to fill-up.   Coupon can only be used for a single fill-up.  If less than 15 gallons purchased, there is no residual discount on next purchase. 


Shannelle Armstrong-Fowler 

Molly Sheehan

Sears Holdings

Zeno Group

(847) 286-0715

(312) 527-2SHC (2742)

SOURCE Sears Holdings Corporation

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