Sears To Launch New Women's Line: Metaphor

LOS ANGELES, July 24, 2012 /PRNewswire/ --Sears is proud to announce the upcoming launch of Metaphor, their latest ready-to-wear fashion line targeted towards young, fashion conscious women with an emphasis on career. The apparel collection, which is scheduled to hit stores in August, will include jackets, trousers, shirts and dresses at price points reasonable to every fashionista. The line will be complemented by fashion footwear and jewelry. The launch is designed to appeal to a new generation of women who are aware of the latest fashion trends but remain budget conscious. 

"We have worked to make Sears a destination for women by expanding our portfolio to include more fashion and trend-right brands," said Lana Krauter, SVP and president, Sears Apparel. "Metaphor brings that new and fresh look to Sears in the contemporary career category, giving working women access to beautiful clothes at affordable prices."

Metaphor will offer playful yet chic separates that gives the working woman a variety of options to easily transform herself from a day at the office to cocktails with girlfriends at night, and more. The line will appeal to women of all shapes and sizes, and will be aimed at those who are seeking a versatile wardrobe to complement their on-the-go lifestyle.

The Metaphor collection will be available exclusively at Sears stores nationwide and online at www.Sears.com.

ABOUT SEARS, ROEBUCK AND CO.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and  is part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,000 Sears-branded and affiliated stores in the United States and Canada, which includes over 810 Full-line and more than 1,270 specialty stores in the U.S.   Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 11 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com

Media Contact:
Taryn Deane
Fingerprint Communications
310/276-7500
Taryn@fingerprintcom.net

SOURCE Sears, Roebuck and Co.