Shop Your Way(SM) Members Now Have More Ways to Save, Shop More Conveniently at Sears® for Back to School

HOFFMAN ESTATES, Ill., July 22, 2013 /PRNewswire/ -- With rising demand for more convenient ways to get the best deals this back-to-school season, Sears is the first retailer to offer eCoupons that are redeemable in-store, online and from a mobile device. eCoupons are personalized for Shop Your Way members based on their interests, style preferences and shopping habits. Members can download or "clip" the coupons at ShopYourWay.com or via the Shop Your Way mobile app. Plus, members get more rewards like two percent back in points when they shop using their Sears MasterCard®.

Connecting Online, In-store and Mobile Shopping

A National Retail Federation forecast revealed that 36.6 percent of shoppers will do more comparative shopping online and 18.5 percent will shop online more for back-to-school 2013*. That's good news for Sears, which has made connecting the online, in-store and mobile shopping experience for busy parents seamless and convenient with innovations like:

• Buy online and get your items today with free store pick-up– guaranteed to get families back to their summer vacation in five minutes or less. Shoppers can even text their parking spot number to Sears and an associate will bring their online purchase right to the car.
• Free third-party pick-up lets online shoppers have their order picked up by anyone, anywhere there's a Sears – a great back-to-campus solution for parents with kids away at college.
• Store to Home, giving moms and dads shopping in-store confidence that if the right style, size or color is not in-stock, Sears will ship it to their home for free.
• Mobile checkout, making the end of the in-store experience efficient and, if the member chooses, paperless with an ereceipt.
• Endless aisles at Sears.com– featuring a vast selection of back-to-school products beyond the store, shoppers can access Sears Marketplace assortment of more than 85 million items.

"No matter how or where our Shop Your Way members choose to shop with us during back-to-school season Sears has a way to do so conveniently, save time and money, and earn rewards," said Ron Boire, executive vice president, chief merchandising officer and president, Sears and Kmart Formats.  "We are creating experiences that make our Shop Your Way members come back for more – that's why we expanded our apparel brands and in-store technology to appeal to the individual fashion and shopping styles of our members and customers."

The Largest Selection of Denim and Early Deals for Early Shoppers

With the NRF announcing that families will spend an average of $634.78 on back-to-school shopping, Sears is rewarding members who want to get an early start to the season with 50 percent off select popular jeans, vintage tees, printed tops, polos and more starting this week, with new weekly deals throughout the season. Additional offers for Shop Your Way members will include up to 25 percent back in points on apparel and accessories and exclusive member pricing.

Whether in-store or online Sears offers kids, juniors and young men the apparel they want in the hottest fashion trends. Sears expansive denim collection – dubbed the "Jean Scene" in-store and online – includes 1,000 styles and fits of denim selections from top brands, including: Bongo, True Freedom, U.S. Polo, Amplify, Roebuck & Co., Southpole, Canyon River Blues, Toughskins, Dockers, Dickies and Levi's.

Back to school also means more ways for Shop Your Way members to support Sears Team Up to Stop Bullying initiative – a coalition of 70 organizations dedicated to helping those in the throes of a bullying problem find solutions. For more details on Team Up to Stop Bullying back-to-school initiatives, visit sears.com/teamup.

Shop Your Way is a free membership program and shopping community that offers rewards, personalized deals, product reviews, contests and sweepstakes. Through Shop Your Way, members can also earn and redeem Shop Your Way Rewards points when they shop in Sears and Kmart. Members also enjoy exclusive perks like personalized deals and special shopping events. Members and customers can find more styling tips like how to master this fall's hottest looks including camo chic, black and white contrast and modern romance by visiting searslookbook.com.

*National Retail Federation 2013 Back-to-School and Back-to-College spending survey

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services and is part of Shop Your Way, a social shopping experience where members have the ability to earn Points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through its Sears-branded and affiliated stores in the United States and Canada. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S.  The company is the nation's largest provider of home services, with more than 15 million service and installation calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

SOURCE Sears, Roebuck and Co.