The Kenmore® Brand Invites Americans To Cook Their Way Into Kenmore History

HOFFMAN ESTATES, Ill., July 23, 2013 /PRNewswire/ -- As part of its year-long 100^th Anniversary celebration, the Kenmore brand and Shop Your Way seek America's best-loved recipes at select state fairs and on cookmore.com this summer. Winners of each contest will be awarded more than $8,000 in prizes, including brand new Kenmore kitchen appliances and a feature in a limited edition Kenmore 100^th Anniversary Cookbook.

Inspired by the nostalgia of apple pie bake-offs and anything served on a stick, the Kenmore brand and Shop Your Way will visit state fairs, arguably the hotbed of home cooking and the toughest cooking contests in the country, to uncover some of America's best heritage recipes. These recipes, along with others, will be compiled to create a limited edition 100^th Anniversary Cookbook available later this year.

"There's no better way to celebrate our 100-year milestone than with the people that have made this past century so memorable for us and their own families: home cooks," said Michael Castleman, president, Kenmore, Craftsman and DieHard and senior vice president, Sears Holdings. "This series of summer contests engage our members on cookmore.com and shopyourway.com through a shared passion – cooking – while recognizing some of the best recipes the nation has to offer."

Now through Aug. 1, Americans can cook and click their way into Kenmore history by submitting their heritage recipes and stories on cookmore.com. For each recipe uploaded, Sears will make a $5 donation to Heroes at Home to support military families*. The grand prize contest winners at each state fair and on cookmore.com will receive**:

• A $5,000 Kenmore kitchen appliance makeover;
• A trip to New York for the New York City Wine & Food Festival presented by FOOD & WINE to have their winning recipes served up along with the nation's best;
• A feature in a limited edition Kenmore 100^th Anniversary Cookbook, which will be unveiled at the Food Network New York City Wine & Food Festival presented by FOOD & WINE

In addition, anyone who enters a recipe on cookmore.com will automatically become a Shop Your Way member and be able to take advantage of all of the points, perks and privileges of membership.

For those wanting to experience the three live-judged state fair contests and for the chance to meet local celebrity chefs, mark your calendars with the following dates:

• Ohio State Fair, Columbus, Saturday, July 27
  "Kenmore Greatest Generations of Grilling" Cook-Off
• Wisconsin State Fair, Milwaukee, Sunday, Aug. 4
  "Kenmore Family Favorite Fruit Pies" Recipe Competition
• Iowa State Fair, Des Moines, Saturday, Aug. 10
  "Kenmore Honored Harvest Time" Recipe Competition

The Kenmore brand and Sears value customer loyalty. With Shop Your Way, members earn points on every dollar spent on qualifying purchases to redeem on future purchases. To follow Kenmore brand announcements and happenings, sign up to become a Shop Your Way member at shopyourway.com.

For more on the Kenmore brand 100^th Anniversary including press releases, product information and images, please visit cookmore.com/press-kit/.

*All funds raised will go to Rebuilding Together, the nation's leading nonprofit working to preserve affordable homeownership.

**NO PURCHASE NECESSARY. Kenmore ® 100^TH Anniversary Home Cooked Recipe Contest entry phase begins on 5/16/13 and ends 8/1/13. Contests are open to eligible legal residents of the 50 United States and the District of Columbia who are 18 years of age or older as of the date of entry. See Official Rules available at www.cookmore.com for Contest Phases, entry details, submission requirements, prizes, etc. Void in PR and where prohibited by law.

About Sears Holdings Corporation
Sears Holdings Corporation (NASDAQ: SHLD) is a leading integrated retailer with more than 2,500 full-line and specialty retail stores in the United States and Canada and the home of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 14 million service and installation calls made annually, and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2013 ENERGY STAR® "Partner of the Year - Sustained Excellence Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings || Facebook: http://www.facebook.com/SHCCareers

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for nearly 100 years, the Kenmore Brand continues to give consumers more time, efficiency and better results for better living with industry-leading products across small and large appliance categories. The brand also introduced the Kenmore Craftsman Live Brand Experience -- an interactive space in the heart of Chicago equipped to stream innovative experiences and events live online via the Kenmore brand's Facebook page.  For more information, log on to www.kenmore.com or www.facebook.com/kenmore.

Contact Information:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
Larry.Costello@searshc.com

Heather Ribeiro
Zeno Group for Kenmore
(312) 396-9754

SOURCE Kenmore