Kmart to Offer Truly Brag-Worthy Deals Through New Sourcing Initiative
HOFFMAN ESTATES, Ill., Feb. 17, 2016 /PRNewswire/ -- With an ongoing vision to make shopping fun again and offer members and customers unique deals, Kmart's Strategic Merchandising Group announced it is actively sourcing extreme-value deals by purchasing the inventory of liquidated companies and other opportunistic situations.
"The path to making Kmart great again starts with sourcing truly brag-worthy deals," said Kmart President Alasdair James. "Just as when we brought back Bluelight Specials last year, we continue to find innovative ways to provide our Shop Your Way® members with an extreme value proposition that can only be found at Kmart."
These purchases provide unique opportunities to obtain outstanding products and offer unbeatable value while providing higher recoveries to sellers in need of inventory monetization. For example, Kmart will soon offer truly brag-worthy deals in-store, at Kmart.com and via the Kmart app on outdoor cookers, smokers, outdoor lighting and hand-held lighting manufactured by The Brinkmann Corporation. Brinkmann was a leading manufacturer of premier products under the Brinkmann, Malibu Lighting and Q-Beam brands. Kmart will soon sell these products as Bluelight Specials and also at closeout prices that are brag-worthy deals.
Kmart offers Bluelight Specials every single day at every single store, online at Kmart.com and via the Kmart app. Members who download the Kmart app can receive real-time push notifications announcing Bluelight Specials exclusive to Kmart.com. As soon as a Bluelight Special is available online, users who opt in for push notifications will receive item details and can make a purchase directly from the app. "The Kmart app is another fantastic way for our Shop Your Way members to be the first to know about a truly brag-worthy deal," said James.
About Kmart
Kmart is making shopping fun again. The retailer, a subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is bringing back the iconic Bluelight Specials, hosting Freebie Saturdays and in-store family events for its Shop Your Way members and customers. Kmart offers customers thrilling deals and amazing finds on quality products and exclusive brands, including Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.
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SOURCE Kmart