Sears, Roebuck and Co. (NYSE: S) introduced an assortment of Calphalon cookware in top markets in August as a part of the retailer's ongoing plan to selectively add nationally recognized brands to its merchandise mix. This nationwide move will mark an opportunity for Sears and Calphalon to join together to extend its distribution to a broader consumer base.
"Calphalon is an integral part of the brand strategy we've initiated over the past five years in the housewares department," said Mark Grand, vice president of home fashions for Sears. "Our customer has come to expect a great selection of brands from us, and Calphalon has an incomparable reputation for quality."
"We feel making this move into Sears is a great opportunity for us to grow our business," said a Calphalon spokesperson. "We expect this to be a mutually rewarding and exciting partnership."
Professional Nonstick II and Pots&Pans by Calphalon will be available in more than 400 Sears full-line stores. While Professional Hard-Anodized by Calphalon created for professional chefs will be tested in several Sears stores.
Sears, Roebuck and Co. is a leading U.S. retailer of apparel, home and automotive products and services, with annual revenue of nearly $40 billion. The company serves families across the country through approximately 860 full-line department stores, more than 2,100 specialized retail locations, and a variety of online offerings accessible through the company's Web site, http://www.sears.com/ .
SOURCE: Sears, Roebuck and Co.
Contact: Marie Alexander for Sears, Roebuck and Co., 847-286-5060