Vaseline® Intensive Care® Lotion is partnering with Kmart to award K-12 schools nationwide with an additional $50,000 in cash, as part of Kmart's ongoing School Spirit initiative. Unlike many other fundraising programs, Kmart's School Spirit program provides greater flexibility to raise more dollars for schools because customers can pay for their purchases by cash, check or credit card. Customers need only to enroll in the program at their local store or online at http://www.bluelight.com/ , specify the school to receive donations, and use a special School Spirit card when shopping at Kmart. With each purchase at any Kmart store, the company will donate a portion of all eligible purchases to the customer's school of choice.*
As the retailer's first official School Spirit sponsor, Unilever Home and Personal Care - USA through its Vaseline Intensive Care Lotion brand will match Kmart's contributions to schools during the month of November whenever a customer uses a School Spirit card with purchases of any Vaseline Intensive Care Lotion product. Vaseline Intensive Care Lotion will also award five schools from across the nation an additional bonus of $10,000 cash. The $50,000 donated to the five schools by Vaseline Intensive Care Lotion is in addition to a minimum of $10 million the Kmart School Spirit program will contribute to participating K-12 schools nationwide during the 2001-2002 school year.
"We welcome Vaseline Intensive Care as a School Spirit partner and are very pleased to have them as our first monthly sponsor," said Tom Lemke, Kmart Vice President, Marketing and Sales. "Our schools and our children are the real winners, as brands like Vaseline Intensive Care Lotion join Kmart in supporting education and awarding additional dollars to schools."
Schools are automatically entered to win the extra funding when a customer uses a Kmart School Spirit card when purchasing any Vaseline Intensive Care Lotion product, Nov. 1-30.
Schools winning the $10,000 bonus will be selected in a random drawing on or around Dec. 14 and notified by mail on or around Dec. 21. Checks will be awarded to schools by January 31, 2002. For contest rules, visit http://www.bluelight.com/ .
Unilever HPC - USA is located in Greenwich, Connecticut and is home to some of the best known brands including Vaseline® Care Lotions®; Pond's®; (skin care products), Caress®, Dove®, Lever 2000® (personal wash products); and Mentadent® (oral care products); Suave®, Salon Selectives®, and Finesse® (hair care products); Degree® (deodorant, toiletry products); Wisk®, Surf®, All® (laundry detergents); and Snuggle® (fabric softner); and Sunlight® (dish detergent). Unilever HPC - USA is part of the Unilever group, one of the worlds largest consumer products companies with annual sales of approximately $4 billion in 2001. Unilever products are on sale in 150 countries around the globe and employ approximately 295,000 people.
Kmart Corporation is a near-$40 billion company that serves America with more than 2,100 Kmart and Kmart Supercenter retail outlets. Kmart donates $35 million each year to support its hometowns and local nonprofit organizations. Kmart associates also provide their most valuable resource -- time -- every day in their local communities. In addition to serving all 50 states, Kmart operations extend to the Caribbean Islands and Asia Pacific. More information about Kmart is available on the World Wide Web at http://www.bluelight.com/ under the "About Kmart" section.
*1/4 of 1% of eligible purchases will be donated to designated schools every time a card is used. Eligible purchases exclude alcohol, tobacco, firearms, ammunition, hunting and fishing licenses, non-trackable merchandise (i.e. Olan Mills, Little Caesars, KCafe, Famous Eddies and BoRics), sales tax and Kmart Express self-service.
SOURCE: Kmart Corporation
Contact: Dawn Orzel of Kmart Corporation, +1-248-463-6262