NEW YORK, Aug. 5, 2014 /PRNewswire/ -- America's favorite fitness guru, Jillian Michaels, is teaming up with Kmart this fall to launch Impact by Jillian Michaels, a performance activewear collection for women. Kmart's relationship with Jillian brings a unique authenticity to the category as the retailer expands and strengthens its health and wellness offering across all platforms. The line will reflect Jillian's passion for inspiring and empowering women as well as Kmart's commitment to providing quality and affordability in fitness-related categories.
Impact by Jillian Michaels will be exclusive to Kmart, and offer apparel and accessories in four key categories: core training, running, yoga and lifestyle. Items within the collection will feature key technical attributes integral to activewear, including moisture-wicking and quick-drying properties, flat-lock stitching, reflective details and quality fabric blends for enhanced comfort and breathability. The line will also be infused with fashion and design elements that include fitted silhouettes, lightweight fabrics and pops of color and pattern.
"I wanted to create an athletic apparel line for Kmart that not only performed well, but looked great, too," said Jillian. "I drew inspiration from every fitness category and trend out there, so no matter who you are and what you're doing, you will feel empowered while wearing the collection."
Kmart's relationship with Jillian combines a compelling performance brand with a highly engaging shopping experience for its members. Through shopyourway.com, members will have exclusive access to content from Jillian that inspires them to achieve their healthy lifestyle goals and potential. Members will also be able to purchase the collection through this integrated retail platform that enables them to receive brand updates, create their own catalogs to shop and share, enter sweepstakes and more.
"We are thrilled to collaborate with Jillian, one of the foremost authorities in wellness and fitness," said Diane Vaccaro, chief marketing officer for Kmart Apparel. "Jillian has infused her personal style and enthusiasm for empowering women into the collection, allowing us to offer true performance and style at an affordable price. We believe her engagement across our Shop Your Way platform will resonate authentically with our members."
Impact by Jillian Michaels will be produced by IFG, a division of Adjmi Apparel Group, which is renowned for its quality and design in activewear. The collection will be available on Kmart.com beginning August 10 and at select Kmart stores nationwide on August 17. Prices for apparel and accessories will range from $10.99 to $36.99.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through shopyourway.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com | Sears Holdings Corporation website at www.searsholdings.com | Facebook: www.facebook.com/kmart.
About Empowered Media/Jillian Michaels
Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. America's premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and popular television personality. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. For more information about Jillian Michaels please visit www.jillianmichaels.com.
Alison Brod Public Relations