Sears' Summer Chill Blows Through Some of America's Biggest Cities

Winter Arrives Early at Sears' Cooling Station at 'South Street Seaport'

The heat is on, with sweltering summer temperatures soaring into the 90s, but it's not too late to cool off. Just look for the colossal blue igloo bringing relief to the South Street Seaport. Sears, Roebuck and Co. (NYSE: S), America's leading home appliance retailer, brings its "Cooling Station" to the South Street Seaport, July 29. Consumers who visit the Sears Cooling Station will be refreshed by Sears' energy- efficient air conditioners and water, while receiving discount coupons for cool appliances. They'll also learn about Energy StarĀ®-qualified refrigerators that can save hundreds of dollars in energy bills over time.

"The Sears Cooling Station gives New York residents a brief respite from the heat," said Lyle Heidemann, executive vice president of hardlines at Sears. "Our Energy Star-qualified window and central air conditioners will bring the same comfortable temperatures to consumers' homes."

Summer and fun go hand in hand and the Sears Cooling Station fits the bill perfectly. Families will love the cool snacks, take-home gifts and summer music. Stop by the Cooling Station at the South Street Seaport and you'll find:

  -- The latest Energy Star qualified air conditioners, central air and
     refrigerators and coupons for an additional 10 percent off your
     purchase of any Energy Star-qualified refrigerator (over $399) and
     window air conditioners
  -- Coupons for $500 off a central cooling system

  Plus:
  -- Enter for a chance to win a $1,000 Sears Gift Card (one winner,
     July 29)**
  -- "Ask Me Why I'm Cool" t-shirts and stickers (while supplies last, limit
     one per person)

The Sears Cooling Station features new, energy-efficient KenmoreĀ® window air conditioners that can pay for themselves in two to three years. There is no better time to take Sears' helpful hints than July 3 to August 15 - Air Conditioning Appreciation Days.

Visiting the Sears Cooling Station could also make your kitchen a better place. Sears is giving consumers a sneak peek at its breadth of selection by showcasing a variety of the hottest energy-efficient refrigerators on the market. Sears' Kenmore refrigerators are not only Energy Star-qualified, but are also very affordable, starting at $499.

The following refrigeration facts and tips are as helpful as they are surprising:

  -- If just 20 percent of all refrigerators met the Kenmore Elite standard,
     at least 38.6 million kWh would be saved annually.  That additional
     electricity would be enough to light New York for four days!
  -- If cars had increased their fuel efficiency as quickly as refrigerators
     have over the last 25 years, we'd all get 80 miles to the gallon.
  -- If every U.S. household replaced its 10-year-old refrigerator with a
     new Kenmore Elite Energy Star qualified model, the nation could save
     enough energy to light every household in New York for 10 years!
  -- The Kenmore Elite UltraFresh 26-cubic feet side-by-side refrigerator
     uses the same amount of energy required as a 75 watt light bulb.*
  -- A full refrigerator uses less energy to operate than an empty
     one...Stock up!
  -- Don't keep your refrigerator too cold. Recommended temperatures are
     37 degrees to 40 degrees F.
  -- Cover liquids and wrap foods stored in the refrigerator.  Uncovered
     foods release moisture and make the compressor work harder.

Sears, Roebuck and Co. is a broadline retailer with significant service and credit businesses. In 2002, the company's annual revenues were $41 billion. The company offers its wide range of apparel, home and automotive products and services to families in the U.S. through Sears stores nationwide, including approximately 870 full-line stores. Sears also offers a variety of merchandise and services through its Web sites, sears.com and landsend.com, and a variety of specialty catalogs.

  *Based on comparable run times
  **Abbreviated Contest Rules:

1) No purchase necessary 2) Void where prohibited 3) Must be legal U.S. resident, 18 years of age or older 4) See rules posted inside the Sears Cooling Station 5) Ends 7/29/03

SOURCE: Sears, Roebuck & Co.

CONTACT: Larry Costello of Sears PR, +1-847-286-9036,
lcoste5@sears.com , or Kim Charney for Sears, Roebuck & Co., +1-312-251-1223,
kimc@domecom.com

Web site: http://www.sears.com/








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