Kmart, HUGGIES® and March of Dimes Race for Healthy Metro-Detroit Babies in the Kmart/HUGGIES® Diaper Derby

Detroit-area babies will have the chance to win a supply of HUGGIES® Diapers and Baby Wipes on Saturday, April 17 at 1 p.m. in the Kmart/HUGGIES® Diaper Derby at the Kmart stores in Detroit and Rochester Hills. Baby racers will crawl from start to finish to benefit March of Dimes' Campaign for Healthy Babies. Infants twelve months and under can be entered into the Derby starting at 12:30 p.m. Kmart and HUGGIES® will donate $500 to the March of Dimes to commemorate the race.

  What:   The Kmart/HUGGIES® "Diaper Derby" to benefit the March of Dimes
          Campaign for Healthy Babies

  Where:  Super Kmart
          19990 Telegraph (Southeast of 8 Mile/Telegraph)
          Detroit, MI

          Kmart
          1100 Rochester Road (Southwest of Rochester/Avon Roads)
          Rochester Hills, MI

  When:   Saturday, April 17, 2004
          Registration begins at 12:30 p.m.
          Derby 1-2 p.m.

Why: As part of Kmart's 2004 fund-raising event program for the March of Dimes, local residents can enter their babies into a "Diaper Derby" for a chance to win a supply of HUGGIES® Diapers and Baby Wipes. Additionally, from now until Mother's Day, May 9, the company will sell March of Dimes paper sneakers for $1 each to Kmart customers. The blue, white and red paper sneakers, symbolic of the real ones thousands of people lace up for WalkAmerica, are available for customers to purchase at any register. Last year, Kmart was the number-one team in America, raising more than $3.5 million for the March of Dimes.

CONTACT: Kmart Media Relations, +1-248-463-1021; or Day of Event: Steve Pagnani in Detroit, +1-248-408-9895, or Wendy Kemp Watkins in Rochester, +1-248-787-6648, both of Kmart.

PRNewswire -- April 15

SOURCE: Kmart; HUGGIES®; March of Dimes

Web site: http://www.kmart.com/