Armed with Gift Cards, Shoppers Anticipate Bargains During Post-Holiday Sales

Sears Prepares Offers for Week that Traditionally has been Biggest of Year for Gift Card Redemption

For many people, December 26 means one thing -- the start of post-holiday sales. With great deals in stores and online, it is an ideal time for shoppers armed with gift cards to cash in on great year-end promotions.

Sears, Roebuck gift card redemption in December is generally 140 percent greater than an average month. Much of this increase can be attributed to post-holiday shopping. The combination of year-end sales and the soaring popularity of gift cards, enables more customers than ever to select exactly the gifts they wanted to receive, and stretch their holiday dollars.

If the convenience, freedom and affordability of gift cards aren't enough, Sears promises door-busting offers to stimulate customer visits during what has become one of the busiest weeks of the retail year. To illustrate the great deals in store, Sears has put together "before- and after- Christmas shopping carts."

  "Before-Christmas Shopping Cart" (for purchases made Dec. 24):

  --  Tools -- Craftsman Limited Edition 5-drawer Tool Center, $125.99
  --  Fitness Equipment -- NordicTrack CX938 Elliptical (#28555), $759.99
  --  Apparel -- Misses' Covington 3/4 Sleeve Polo, $18.00
  --  Home Accessories -- Whole Home Cookware, 8-pc. Trillium Polished
      Stainless Steel Cookware Set with Stay-cool Handle, $69.99
  --  Electronics -- Samsung 23-inch wide-screen LCD monitor
      (#71015/LN-R238W) $999.99, before instant $50 savings
  Total cost: $1,923.96


  "After-Christmas" Shopping Cart (for purchases made Dec. 30-31):

  --  Tools -- Craftsman Limited Edition 5-drawer Tool Center, $99.88 while
      quantities last
  --  Fitness Equipment -- NordicTrack CX938 Elliptical (#28555), $599.99
  --  Apparel - Misses' Covington  3/4 Sleeve Polo, $9.99
  --  Home Accessories -- Whole Home cookware, 8-pc. Trillium Polished
      Stainless Steel Cookware Set with Stay-cool Handle, $53.88 while
      quantities last
  --  Electronics -- Samsung 23-inch Wide-screen LCD Monitor
      (#71015/LN-R238W) $999.99 before instant $100 savings
  Total Cost: $1,763.73
  Total Savings: $160.23

In addition, Sears offers the following savings throughout the post-holiday shopping season:

  Dec. 26 Sears Early Open Door Buster Specials (7 a.m. to 10 a.m.)

  --  $19.99 for Craftsman Laser Trac Level

  --  $14.99 for Craftsman 16 piece Motor Sports Screwdriver Set

  --  $34.99 for Kenmore Canister Vacuum

  --  Extra 10% Off All Fine Jewelry and Watch Clearance
      (already 40 - 70% off). While quantities last. Total savings off
      original prices. Intermediate markdowns may have been taken.

  --  Save 50% on Misses' First Issue, Classic Elements and Covington
      Sweaters

  --  $19.99 for Young Men's UnionBay, South Pole, Paco, Brooklyn Xpress and
      U.S. Polo Assn. Jeans - brands vary by store

  --  $239.99 for Sylvania 15 Inch LCD TV with Earphone Jack

  --  $159.99 for a Sony 4.0 Megapixel Digital Camera

  --  Extra 10% Off Entire Stock of Holiday Decor (already 50% off) while
      quantities last

  Additional Savings at Sears on Dec. 30 and 31 include:
  --  Most Craftsman Mechanic's Tools Sets, Tool Storage, Cordless Drills
      and Bench and Stationary Power Tools on Sale
  --  30%-60% Off Sweaters and Knits for the Family
  --  40% Off All Whole Home Cookware
  --  Most Home Appliances on Sale
  --  Most TVs on Sale, Plus 10% Cash Back After Mail-in rebate on Any
      Electronics Purchase Over $299 with Your Sears Card
  --  Save on Most Fitness Equipment


Sears stores will be open Dec. 26 from 7 a.m. to 10 p.m. where permitted and New Year's Day from 9 a.m. to 6 p.m. to help post-holiday shoppers make the most of their shopping experience. While Sears Gift Cards never expire, there is no better time of year to make the most of holiday gift cards.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,400 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 926 full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 14 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/ .

SOURCE: Sears, Roebuck and Co.

CONTACT: Media, Larry Costello of Sears, Roebuck PR, +1-847-346-4514,
or, Sears Holdings Public Relations +1-847-286-8371

Web site: http://www.sears.com/
http://www.searsholdings.com/








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