While many parents struggle to find that perfect toy this holiday season, including the wildly popular ELMO T.M.X., Playstation 3 and Nintendo Wii, today, Kmart announced a list of hot toy suggestions for parents that are still available, and match a variety of kids' personality types.
For kids always on the go, to the girly girls and even the knowledge seekers, the list offers parents cool, affordable and appropriate choices for their children, including the Power Wheels Cadillac Escalade, Bratz Diamond Dolls and Mini Media Players.
"Kmart understands that parents are looking for gift alternatives, and that like each child, all toys are different, so it's important that the right toy finds its way into the hands of the right child," said Jon Eutsler, vice president, Toys and Sporting Goods, Sears Holdings. "Many parents are seeking other ideas for toys that will make their children happy this holiday season, particularly since Elmo is proving hard to find."
To that end, Kmart is conducting an ELMO T.M.X. lottery for customers at some of its locations nationwide. The last lottery will occur on Saturday, December 16, at select stores in the following cities: Chicago, IL, Los Angeles, CA, Philadelphia, PA, Allentown, PA, New York Metro area and Long Island, NY and San Francisco, CA. Tickets will be distributed in a lottery format to customers interested in purchasing a 10th Anniversary ELMO T.M.X., and distribution will begin at 5pm and last until 9:55 pm. The drawings will take place once an hour between 6pm and 10pm. Customers can call 1-800-525-7952 for more information.
The following are suggestions, by child personality type, from Kmart for last minute hot toy buys:
Little Ladies -- Bratz Diamonds Dolls -- Littlest Pet Shop Biggest Littlest Pet Shop Action Seekers -- Ben 10 & Naruto Action Figures -- Lego Bionicles Rowdy Riders -- Plush Spring Horse -- Cadillac Escalade Power Wheels -- Road Champs XPV Stealth Plane -- Tyco Airblade -- Tyco N.S.E.C.T Mini Musicians -- Blueman Group Keyboard -- Mini Media Player Future Ivy Leaguers -- Vtech VFlash -- Leapfrog The Fly Pen top Computer -- Leapster TV About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Thalia Sodi, Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's website at http://www.kmart.com/ or the Sears Holdings Corporation website at http://www.searsholdings.com/ .
First Call Analyst:
CONTACT: Colleen Cleary of Kmart, +1-212-546-2463, or Alison Kmiotek of