Sears Holdings Corporation (NASDAQ: SHLD) announced today that Richard Gerstein will join the company as chief marketing officer for its Sears, Roebuck and Co. subsidiary. Gerstein comes to Sears from Alberto Culver Beauty, where he served as global chief marketing officer and senior vice president of the U.S. Business. Gerstein, who will have overall responsibilities for executing Sears' brand marketing strategies and programs, will report to Maureen McGuire, Sears Holdings' chief marketing officer.
"With Richard's hiring, we add another seasoned executive to our bench of talent, and someone who has the creativity, talent and experience to help Sears reconnect with its loyal customers and attract former customers back to Sears. We started that work with the announcement in May of Sears' new integrated marketing campaign," said McGuire. "Richard will be charged with helping consumers better understand the unique products and services Sears offers that can inspire them to imagine and fulfill new possibilities for every chapter in their lives and to help improve the customer experience."
While at Alberto Culver Beauty, Gerstein reorganized and energized the marketing organization, attracted top new talent, and created new marketing capabilities to accelerate brand growth and launched new brands into mass retail. During his 20-year career, he has also served in senior leadership and marketing positions at Reflect True Custom Beauty (a Proctor & Gamble spin-off) and at Proctor & Gamble.
Gerstein will join Sears on Aug. 6. About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline retailer, with approximately $50 billion in annual revenues, and with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The Company is the nation's largest provider of home services, with more than 13 million service calls made annually. For more information, visit Sears Holdings' website at http://www.searsholdings.com/.
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SOURCE: Sears Holdings Corporation
CONTACT: Chris Brathwaite of Sears Holdings Public Relations,
Web site: http://www.searsholdings.com/