Debra Berkley of Salt Lake City, UT is the grand prize winner of the 2007 Kmart "New Day Your Way" program. The 33-year-old wife and mother of four, who lost more than 40 pounds and over 20% of her body weight during the 16-week program, will receive a $10,000 cash prize, a total beauty makeover in New York City, $1,000 Kmart gift card, $399 treadmill and a three-year membership to Bally's Total Fitness.
163 contestants were selected from over 2,500 entries to compete in the Kmart program that started in January. Kmart stores and pharmacists helped contestants achieve their New Year's resolution to lose weight by establishing healthy, monthly weight goals for the contestants, monitoring their progress, and rewarding contestants who reached their optimum weight goals with free products. The comprehensive New Day Your Way website www.kmart.com/yourway, discussion boards, and bi-weekly email communications also offered information, support and encouragement to these contestants throughout the 16-week program.
"Every year, folks make goals to lose weight and eat healthier and many do not always find the motivation to stick to their plans," said Bill Stewart, chief marketing officer, Kmart. "The 'New Day, Your Way' program offers our customers encouragement to stay on track and reach their weight loss goals by providing rewards throughout their weight loss journeys. We are proud of our winners and all our participants, and hope that the encouragement they received during the contest will help them continue to lead healthier lives down the road."
All winners, including the first, second, and third runners up were chosen based on weight-loss performances and essays submitted. The winner of the first runner-up prize is Bronwyn Betts from Cleveland, OH who lost 39 pounds. Ms. Betts will receive a $5,000 cash prize, total beauty makeover in New York City and other prizes. In addition, all winners will become the face of Kmart's New Day Your Way program in 2008.
The second runner-up prize winner is Dawnette D'Biagio of Pittsburgh, PA who lost 22 pounds, and will receive a $2,500 cash prize, total beauty makeover in New York City and additional prizes. The third runner-up prize winner is Lucy Underwood of St. Louis, MO who lost 38 pounds will receive a $1,000 cash prize, total beauty makeover in New York City and other prizes.
Bally's Total Fitness, Bell Fitness, Hamilton Beach, Hanes, ICON Health & Fitness, Johnson & Johnson, Loreal, Maybelline, Procter & Gamble, Unilever, and Vanity Fair also contributed participant gifts and prizes to the 2007 New Day Your Way program.
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Martha Stewart Everyday and Route 66. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.
First Call Analyst:
SOURCE: Kmart Corporation
CONTACT: Colleen Cleary, Kmart, +1-646-587-5206
Web site: http://www.kmart.com/