The Sears Home Services Search Engine Marketing/Search Engine Optimization (SEM/SEO) team recently received the 2019 U.S. Search Award for Best In-House Team. Highlighting the team’s ability to grow SEM order volume and increase rank-one positions for Sears Home Services location pages, the honor celebrates the team’s common vision and collaboration.
“We chose to evaluate all our assumptions, all our programs and all of our strategies,” said Jacque Urick, Director, SEM/SEO and UX. “We then decided to do things differently from the past. Instead of what’s often a divided effort in most companies for SEM and SEO, we championed a spirit of support and collaboration to join forces and become stronger and more nimble than ever before.”
On behalf of Sears Home Services leadership, the company would like to express appreciation for the dedicated associates of the Sears Home Services SEM/SEO team.
Sears Home Services SEM/SEO team receives the 2019 U.S. Search Award for Best In-House Team in September. Pictured from left: Dixon Jones, Event Host, U.S. Search Awards; Jacque Urick, Sears Home Services, Director, SEM/SEO and UX; Eric Wood, Sears Home Services, Sr. Manager, Digital Marketing; Adam Edwards, Presenter, Global Head of SEO at Reprise Digital; Melissa Fach, Event Host, U.S. Search Awards.