The Vitrue 100: Top Social Brands of 2009

Sears was once again ranked in the Top 100 by Vitrue Social Media Index SMI who analyzed over 2,000 popular brands to develop their list. The Vitrue SMI assigns brands and products a score based on overall buzz from status updates, videos, photos and blog posts. Sears moved up four places to 96 this year and was the number seven retailer.