Overall Best-in-Class Company for Adaptation of Mobile e-Commerce Initiatives - 2010

Sears Holdings was named Overall Best-in-Class by Acquity Group, a leading digital services firm, in its second annual Mobile Commerce Audit of the companies on the Internet Retailer 500 list. Through a point-based system that looked at 18 different metrics, Acquity Group found Sears Holdings to be the Overall Best-in-Class company for our mobile efforts as well as Best-in-Class for the mass merchant industry. The purpose of the study was to identify companies and industries that were leading the charge with mobile initiatives and are concentrating on mobile development that allows their e-commerce website to be accessible via a mobile device.