Sears Holdings received the 2011 "Master of Enterprise Loyalty" award for the Shop Your Way Rewardsprogram during the 2nd Annual COLLOQUY Loyalty Awards presented by LoyaltyOne and Visa. LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services. The award honors companies that demonstrate best practices in applying customer insights throughout their entire organization and are transforming themselves from being product or channel focused to being truly customer-centric organizations. The winner of this award is hand-picked by a jury of 19 loyalty experts assembled by Colloquy. For the past 20 years the Colloquy organization has been the go to source and leading voice of loyalty best practices around the world.