Sears has been named 2011 Mobile Retailer of the Year by Mobile Commerce Daily, the highest accolade in mobile commerce and retail, for its continued focus on the customer. The article states "Sears gets that mobile commerce is not about the channel, but about the customer," said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily, New York. "Today's store is not just doors, shelves and escalators, but keypads, local search and appealing product display on screens, and Sears' mobile strategy is completely reflective of how control of shopping has shifted to the retailer." Khan added "Through its 360-degree use of mobile to support not only that medium but stores and online, Sears has shown a level of maturity rare among the nation's leading retailers," he said. "Sears' mobile presence is making it easier to shop with the brand, and thus prepare the retailer for 21st century retailing and marketing."