mygofer.com Seized by Pirates in Celebration of the 16th Annual International Talk Like a Pirate Day

HOFFMAN ESTATES, Ill., Sept. 21, 2011 /PRNewswire/ -- Prepare to have some fun along with convenient online shopping, as Sears Holdings' mygofer.com is overrun with pirates all week long in honor of the 16th annual International Talk Like a Pirate Day, which was Sept. 19. With its order online get it same day service, mygofer.com is all about saving time for customers, as well as making their lives easier, shopping more convenient—and now, encouraging them to embrace their inner pirate and join the revolution against shopping lines. Customers can get a special reward by using the SAVEYERBOOTY code.

"We want to appeal to our shoppers' sense of humor, as well as provide them with the best online shopping experience," said Imran Jooma, president of eCommerce, Sears Holdings. "International Talk Like a Pirate Day is all about having some fun, and stepping out of the everyday—our customers can enjoy a little levity while they're shopping for items they need and want, and get a great deal to boot. Where else can you sail your own pirate ship to savings and receive your treasure the same day?  mygofer revolutionizes shopping for your everyday needs as well as your one-time purchases and the beauty is our customers order online and get their items same day. This is the end of the shopping line and the beginning of time back in the day. We are ecstatic to invite our customers to join the revolution."

From Sept. 18 until Sept. 24, visitors to mygofer.com will not only be treated to a swashbuckling spectacle, but they'll be able to nab their own treasure by using the SAVEYERBOOTY coupon code during checkout for $5 off a $25 purchase (restrictions apply*). Savvy customers can use the savings in conjunction with mygofer.com's shipload of tools, grocery coupons and additional online shopping features, including:

• Online Grocery: mygofer offers a full assortment of groceries, prescriptions, health and wellness, beauty and everyday items for customers. As an additional convenience, mygofer customers can shop online and schedule items for pick up in their local Kmart stores, or schedule for orders, such as grocery deliveries, to be delivered to their homes in some markets.
• Quickshop: Search for everything you need all at once.
• List Center: Keep track of past purchases and easily add to cart without having to search and browse. Also offers the capability to make separate lists for spouses, kids, pets, even pirates!
• Scheduled Orders: Easily set up recurring orders. Example: you need detergent every 4 weeks. Simply place a scheduled order one time, and mygofer will let you know each time when it's ready for pickup or out for delivery.
• Personal Shopper: Can't find something on mygofer.com? No problem. Simply write what you need in the special instructions and a personal shopper will scout out your item and include it in your order at no extra charge. You pay what mygofer pays for the item at the store. See mygofer.com/personalshopper for details.

mygofer customers in New York City, Chicago and Denver, as well as those in the area near the University of California Santa Barbara and Bradley University, located in Peoria, IL, will be treated to a pirate invasion. mygofer ambassadors dressed in pirate costumes will be distributing special invitations to the event and encouraging those they encounter to join mygofer.com's revolutionary way to shop.

For more convenience, mygofer customers have the ability to shop directly from the mygofer Facebook page where customers will receive 15 percent for "Liking" the page. Customers also have the choice to shop on mygofer on their mobile phones, either via Web or app, sign up for text alerts (visit mygofer.com/mobile for details) and take advantage of the Deal of the Day. This Thursday night, Sept. 22, on the mygofer Facebook page, fans and visitors will be able to participate in a very special pirate-themed edition of "Late Night Insanity," a viral scavenger hunt full of fun, savings, and prizes.

About mygofer.com

mygofer.com is a service that turbo-charges brick-and-mortar retailer assortments by allowing customers to get items from those stores where and when they want them in new, convenient ways. We provide a one-stop shopping experience, offering a range of quality products including groceries, prescriptions, health and beauty products, and electronics. It's fast and easy—the same day you place your order, it is available within hours for pickup at local participating Kmart stores, and in some locations for home delivery. For more information, visit www.mygofer.com.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living, Route 66 and Smart Sense. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

 * Legal Exclusions:

SAVEYERBOOTY is good for a single transaction, and coupon code must be entered online during checkout. Valid on mygofer.com only. Limit (1) mygofer.com coupon code per customer. Cannot combine with any other coupon code and cannot double. Not valid on Closeout, Clearance, Special Purchases, Everyday Great Price items, video games and gaming systems, propane tanks and exchanges, pharmacy, beer, wine, tobacco, fuel, licensed businesses, gift cards, money orders, wire transfers and protection agreements. Not valid on commercial orders. In the event of a return, savings may be deducted from your refund. Void if acquired from a non-Sears Holdings–approved channel; if reproduced; and/or where prohibited by law. Any other use constitutes fraud. Cash value 1/20 cent. Coupon value applied and prorated across all qualifying items; including qualifying items purchased in addition to the minimum requirements or limits and will be deducted from any return refund. Mygofer reserves the right to terminate or modify this offer at any time for failure to comply with its terms and/or due to any operational malfunction of the software, hardware or equipment required to process this offer. Other exclusions may apply. Offer good 12:00 a.m. CT 09/18/2011 through 09/24/2012 11:59 p.m. CT.

Contact:
Tom Aiello
Sears Holdings
1-847-286-7387
tom.aiello@searshc.com

SOURCE Kmart