Kmart, HUGGIES® and March of Dimes Race for Healthier Babies in the Kmart/HUGGIES® Diaper Derby March 13

Miami area babies will have the chance to win a month's supply of HUGGIES® Diapers and Baby Wipes on Saturday, March 13 at 1 p.m. in the Kmart/HUGGIES® Diaper Derby at the Hollywood Kmart store on Oakwood Blvd. Baby racers will crawl from start to finish to benefit March of Dimes' Campaign for Healthier Babies. Infants twelve months and under can be entered into the Derby starting at 12:30 p.m. Kmart and HUGGIES® also will donate $500 to the March of Dimes.

What: The Kmart/HUGGIES® "Diaper Derby" to benefit the March of Dimes Campaign for Healthy Babies

  Where:    Kmart
            3800 Oakwood Blvd
            Hollywood, FL
            954-922-7686

  When:     Saturday, March 13, 2004
            1-2 p.m.

Why: As part of Kmart's 2004 fund-raising event program for the March of Dimes, local residents can enter their babies in the Diaper Derby for a chance to win a month's supply of HUGGIES® Diapers and Baby Wipes. Additionally, from now until Mother's Day, May 9, the company will sell March of Dimes paper sneakers for $1 each to Kmart customers. The blue, white and red paper sneakers, symbolic of the real ones thousands of people lace up for WalkAmerica, are available for customers to purchase at any register. Last year, Kmart was the number one team in America raising more than $3.5 million for the March of Dimes.

CONTACT: Kmart Media Relations, +1-248-463-1021.

PRNewswire -- March 11

SOURCE: Kmart; HUGGIES®; March of Dimes

Web site: http://www.kmart.com/