Kmart, HUGGIES® and March of Dimes Race for Healthier Babies in the Kmart/HUGGIES® Diaper Derby, March 20 in the Phoenix Area

Phoenix area babies will have the chance to win a month's supply of HUGGIES® Diapers and Baby Wipes on Saturday, March 20 at 1 p.m. in the Kmart/HUGGIES® Diaper Derby at the Kmart stores in Tempe and at 4225 West Indian School in Phoenix. Baby racers will crawl from start to finish to benefit March of Dimes' Campaign for Healthier Babies. Infants twelve months and under can be entered into the Derby starting at 12:30 p.m. Kmart and HUGGIES® will donate $500 to the March of Dimes to commemorate the race.

What: The Kmart/HUGGIES® "Diaper Derby" to benefit the March of Dimes Campaign for Healthier Babies

  Where:  Kmart                      Kmart
          1330 West Baseline Road    4225 West Indian School
          Tempe, AZ                  Phoenix, AZ
          480-839-1254               602-272-1317

  When:  Saturday, March 20, 2004
         Registration begins at 12:30
         Derby 1-2 p.m.

Why: As part of Kmart's 2004 fund-raising event program for the March of Dimes, local residents can enter their babies into a "Diaper Derby" for a chance to win a month's supply of HUGGIES® Diapers and Baby Wipes. Additionally, from now until Mother's Day, May 9, the company will sell March of Dimes paper sneakers for $1 each to Kmart customers. The blue, white and red paper sneakers, symbolic of the real ones thousands of people lace up for WalkAmerica, are available for customers to purchase at any register. Last year, Kmart was the number one team in America raising more than $3.5 million for the March of Dimes.

CONTACT: Kmart Media Relations, +1-248-463-1021.

PRNewswire -- March 19

SOURCE: Kmart; HUGGIES®; March of Dimes

Web site: http://www.kmart.com/