Kmart, HUGGIES® and March of Dimes Race for Healthy New York Babies in the Kmart/HUGGIES® Diaper Derby

New York area babies will have the chance to win a month's supply of HUGGIES® Diapers and Baby Wipes on Saturday, March 27 at 1 p.m. in the Kmart/HUGGIES® Diaper Derby at the Manhattan Kmart store at 770 Broadway. Baby racers will crawl from start to finish to benefit March of Dimes' Campaign for Healthy Babies. Infants twelve months and under can be entered into the Derby starting at 12:30 p.m. Kmart and HUGGIES® will donate $500 to the March of Dimes to commemorate the race.

What: The Kmart/HUGGIES® "Diaper Derby" to benefit the March of Dimes Campaign for Healthy Babies

  Where:   Kmart
           770 Broadway
           (Enter off Astor Place)
           New York, NY

  When:    Saturday, March 27, 2004
           Registration begins at 12:30 p.m.
           Derby 1-2 p.m.

Why: As part of Kmart's 2004 fund-raising event program for the March of Dimes, local residents can enter their babies into a "Diaper Derby" for a chance to win a month's supply of HUGGIES® Diapers and Baby Wipes. Additionally, from now until Mother's Day, May 9, the company will sell March of Dimes paper sneakers for $1 each to Kmart customers. The blue, white and red paper sneakers, symbolic of the real ones thousands of people lace up for WalkAmerica, are available for customers to purchase at any register. Last year, Kmart was the number-one team in America, raising more than $3.5 million for the March of Dimes.

CONTACT: Kmart Media Relations, +1-248-463-1021.

PRNewswire -- March 25

SOURCE: Kmart; HUGGIES®; March of Dimes

Web site: http://www.kmart.com/