HomeFront Cards™ Encourage Americans to Show Appreciation for Military Families

The National Military Family Association (NMFA) announced today the availability of HomeFront Cards in all Sears Full-Line stores nationwide. During these challenging times with more than 300,000 service men and women deployed, this greeting card outreach program gives Americans the opportunity to thank military families for their courage and sacrifice.

Using these specially-designed greeting cards featuring an American flag with a yellow ribbon, Americans can write a personal message of gratitude and support for family members of military personnel. The cards will be delivered to military families across the country living on or near installations with high deployments.

The cards will be available for $2 at Sears stores between April 17 and May 16, while supplies last. Approximately $1 from the sale of each card will be donated to NMFA to fund a unique summer camp for children of military families nationwide.

"The simplest words of understanding and appreciation offered through the HomeFront Cards will mean so much to military families," said Candace Wheeler, president of NMFA. "Now more than ever, we need to let military families know how much we value their sacrifices and give them strength and hope while their loved ones are deployed."

The HomeFront Card program is in addition to a recent $2 million contribution from Sears to NMFA to develop and enhance programs to address the unique challenges faced by military families. The initiative was developed as part of the Sears American Dream Campaign, the company's multi-year, $100 million commitment to strengthen families, homes and communities.

  More details about the program can be found in local Sears stores.

  About Sears:

Sears, Roebuck and Co. (NYSE: S) is a leading broadline retailer providing merchandise and related services. With revenues in 2003 of $41.1 billion, the company offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the U.S. and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears is the only retailer where consumers can find each of the Kenmore, Craftsman, DieHard and Lands' End brands together - among the most trusted and preferred brands in the U.S. The company is the largest provider of product repair services with more than 14 million services calls made annually.

About NMFA:

NMFA is a predominantly volunteer-operated 501(c)(3) not-for-profit organization with a dedicated group of Volunteer Representatives, based around the world. These Representatives are the "eyes and ears" of the Association. Through their daily lives they embody the military lifestyle, including active duty, reserve, Guard and retirees. They also interact, educate, and inform military families of their benefits. In so doing they contribute to the Association's mission: to improve the quality-of-life for all military families through education, information and advocacy. To learn more about NMFA's programs and services, log onto www.NMFA.org .

About HomeFront Cards:

The mission of HomeFront Cards ( www.HomeFrontCards.com ) is to develop an avenue for Americans to express gratitude and moral support to military families, recognizing their daily sacrifices, selfless service and courage in times of conflict as well as peace. Through its partnership with Sears and NMFA, HomeFront Cards is able to connect with military families nationwide.

VISUAL - High-resolution photos of card are available on searsmedia.com.

SOURCE: Sears, Roebuck and Co.

CONTACT: Shirley Calhoun of NMFA, +1-703-931-6632, Mike Cherenson of
HomeFront Cards, +1-973-992-7800 ext. 104, or Lisa Gibbons of Sears, Roebuck
and Co., +1-847-286-5506

Web site: http://www.nmfa.org/
http://www.homefrontcards.com/
http://www.sears.com/